.png)
.jpeg)
06/01/2026
To make the most of Google Analytics and strengthen your digital strategy, it’s vital to understand a few key steps. Using this analytics tool to its full advantage is central to a data-driven approach and essential for SEO success. In this article, discover the best practices for turning your data into a real growth driver.
How to use Google Analytics: the essential steps
How to create an account
Start by ensuring you have a Google account. Once logged in, visit the Google Analytics platform and click on “Start measuring”. Enter your account name, accept the terms of service, and set your data sharing preferences. This quick registration gives you access to all the analytics features, allowing you to centralise and safeguard your audience data.
Setting up your property and adding the tracking code
After creating your account, set up your property – the website or app you wish to track. Enter the URL, select your industry and time zone. Google Analytics will generate a unique tracking ID. Place this code in the <head> section of every page on your site. For easier management, Google Tag Manager can be used to control your tags and simplify technical maintenance.
How to check your tracking code is working
Correct installation of the tracking code is crucial for reliable analysis. Go to the “Realtime” section in Google Analytics: if you see visits when you test your site, your setup is working. If no data appears, check the code is correctly placed and there are no script errors. Extensions such as Tag Assistant can help confirm the tag is present on every page.
Exploring and understanding key reports
Google Analytics provides essential insights to guide your digital strategy. Audience, acquisition and behaviour reports give you a complete picture of your users, their origins and how they navigate your site. Review session numbers, bounce rate, average visit duration and landing pages to identify strengths and areas for improvement.
Setting goals to track conversions
To measure the impact of your marketing efforts, set up custom goals in Google Analytics. These might include purchases, sign-ups or downloads. By clearly defining which actions to track, you can accurately measure your campaign conversion rates and optimise the most effective user journeys.
Segmenting your data for deeper analysis
Segmentation is a powerful way to tailor your actions. Create segments based on traffic source, behaviour or engagement level to identify high-potential audiences. This detailed analysis allows you to refine your messaging, optimise user journeys and focus on your most valuable visitors.
To take your analysis further and automate the creation of high-performing SEO content, explore the advanced modules available from Incremys. For more expert advice, case studies and the latest innovations, visit the Incremys Blog.
Concrete example
.jpg)
.svg)
.jpg)
.svg)
.svg)
.jpg)
.avif)