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Vision
Everything starts with a search
$283B
Google contributes $283B to the activity of over 1.3 million businesses, media outlets, and organizations in the United States.
80%
In B2C, 80% of internet users conduct online research before purchasing a product or service.
57%
In B2B, 57% of the purchasing decision is already made before the client even contacts a salesperson.
Our vision
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AI engines are redefining Search: old-school SEO is over.
Google's algorithms and AI-powered answer engines are reshaping how users find information. Search engines and AI platforms increasingly deliver on the same promise: to surface the best, most relevant content for every query.
Old SEO tricks used to reach the first page of Google or to be cited by AI answer engines are outdated. Focusing solely on technical aspects is no longer enough. Trying to "game" search engines with dubious techniques is, at best, ineffective and, at worst, harmful to your brand.
Collaborative management of SEO & GEO campaigns
A unified workspace where teams plan, create, and optimize SEO & GEO content — from editorial planning to production. Every contributor works in sync, accelerating campaign delivery and ensuring that SEO & GEO content campaigns align with business priorities.
Finally, content is truly king
With Google growing smarter and AI engines becoming increasingly advanced, it's impossible to reach the first page or be cited by AI without truly great editorial content. It's the only way to sustainably grow your organic traffic, your citations in AI answer engines, and your sales. In other words, content is king.
Les moteurs d’IA générative redéfinissent le Search : le SEO à l’ancienne, c’est fini
Les moteurs d’IA générative retournent des réponses personnalisées, contrairement aux résultats classiques de Google. Plus que jamais, créer les meilleurs contenus pour chaque recherche devient un enjeu stratégique. Les vieilles recettes SEO utilisées pour arriver en première page de Google sont dépassées. Se focaliser sur la technique ne suffit plus. Tenter de “hacker” le moteur de recherche avec des techniques douteuses s’avère au mieux inefficace et au pire, préjudiciable pour votre marque.
Collaborative management of SEO campaigns: one absolute necessity
The creation of SEO & GEO content has never been the subject of such a rigorous and predictable approach as other digital marketing channels. In the absence of a comprehensive approach, teams are forced to work in silos.
Marketing decision makers need a software platform that helps them plan, execute, and evaluate the results of their SEO & GEO content campaigns. They need a transparent process that facilitates collaboration and values everyone's contribution to shared goals.
Collaborative management of SEO campaigns: one absolute necessity
La création de contenus SEO & GEO n’a jamais fait l’objet d’une approche aussi rigoureuse et prévisible que les autres canaux de marketing digital. En l’absence d’approche globale, les équipes sont forcées de travailler en silo. Les décideurs marketing ont besoin d’une plateforme logicielle qui les aide à planifier, exécuter et évaluer les résultats de leurs campagnes de contenus SEO & GEO. Ils ont besoin d’un processus transparent qui facilite la collaboration et valorise la contribution de chacun aux objectifs communs.
Le SEO & GEO nouvelle génération commence ici
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