Google analytics dashboard: analyse and steer your web performance

The google analytics dashboard is a flexible interface that allows you to monitor your website or mobile app’s strategic data in real time. It provides a clear overview of your most important metrics, making it easier to steer your digital performance. For a comprehensive introduction, see our main guide on Google Analytics.

Key features of the google analytics dashboard

A google analytics dashboard brings together essential indicators such as sessions, users, traffic sources, bounce rate and conversion rate. By customising widgets and charts, you can tailor the dashboard to your business needs and marketing goals.

How to create and optimise your dashboards

Setting up a custom dashboard in Google Analytics

Begin by selecting the metrics that matter most to your objectives. It’s a good idea to create several views: one for overall traffic, one for conversions, and one dedicated to SEO. Thanks to API integration, the Incremys platform brings all your marketing and SEO data together in one place.

Key performance indicators (KPIs) to include for effective monitoring

Some of the most valuable KPIs are: unique visitors, bounce rate, conversion rate, average session duration and landing page performance. The Incremys Performance Reporting module gives you access to enriched, custom KPIs for deeper analysis.

Practical examples for SEO, e-commerce and digital marketing

An effective SEO dashboard should track page crawling, backlink performance and keyword ranking progress. For e-commerce, it’s important to monitor average basket value and cart abandonment rate. In digital marketing, focus on audience segmentation and campaign effectiveness.

Integrating with Looker Studio or Incremys

Looker Studio (formerly Data Studio) and Incremys’ reporting tool offer advanced visualisation features, making it easy to create interactive, shareable reports. These tools aggregate data from Google Analytics, Search Console and other sources.

How to connect these tools to your analytics

To connect to Looker Studio, simply add Google Analytics or Search Console as a data source. Incremys’ API integration ensures your data is always reliable and up to date.

Use cases for advanced dashboard visualisation

Typical use cases include tracking multi-channel campaigns, analysing user journeys and comparing SEO vs SEA performance. For more on SEO content strategy in the age of AI, watch our dedicated video below:

For further insights on SEO analysis and automation, visit the Incremys Blog.