Keynote Hub Institute 2025 : how generative AI is revolutionizing digital professions

The Incremys approach

Our approach combines data and AI to empower humans

Incremys is the result of an end-to-end SEO methodology, integrated into a collaborative editorial content management platform. Believing that data strengthens human decision-making, we developed a comprehensive method to manage your campaigns from A to Z, ensuring your content strategy aligns with your market, search engines, and your users’ search intents.

Our approach

human

With Incremys, focus human effort on your strategic content. Your writers create main category pages and top-selling product pages, while our personalized AI handles everything else.

AI

Our automation module generates all secondary content with lower business impact. The personalized AI leverages your primary content to produce unique, rich content aligned with your brand identity, delivering exceptional SEO results.

The next-gen SEO approach: who does what?
The ultimate Human+AI symbiosis

Human

Content writer

Personalized AI

Automation

Homepage

Category pages

Only the main keyword

Cocoon & facets

Product pages

Top sellers only

All other products

Marketplace

Local pages

Blog pages

New keywords only

Everything that exists

Homepage

L'Humain

Personalized AI

Category pages

L'Humain

Only the main keyword

Personalized AI

Cocoon & facets

Product pages

L'Humain

Top sellers only

Personalized AI

All other products

Marketplace

L'Humain

Personalized AI

Local pages

L'Humain

Personalized AI

Blog pages

L'Humain

New keywords only

Personalized AI

Everything that exists

Focus on our 360° SEO approach

Audit 360

Strategic analysis

Looking for opportunities

Collaborative work

SEO content editor

Proofreading

Automation

Performance analysis

Backlinks

SEO/SEA

01

360° page mapping and Audit

With Incremys, we scan your entire website to first establish priority recommendations for its overall health. This ensures your web platform is optimized and ready to host future content.

Technical audit, page indexability, error pages, internal linking issues, semantic problems, content cannibalization…

Prioritization based on the value of each correction, focusing on the most critical issues (such as search volume or e-commerce revenue).

Exports available for IT teams.

02

Strategic Market Analysis

Incremys integrates your keyword database and allows you to segment it to analyze your markets. Market and competitor analysis helps you identify your greatest traffic growth opportunities and determine which segments to prioritize in a “Business Plan” approach.

Prioritization of effort

SEO strategy definition

Identification of key segments

03

Existing pages and new opportunity research

With our platform, you can optimize both existing and new content. Conduct exploratory research to position yourself in the digital landscape and identify high-value opportunities to capture traffic using our predictive data.

Listing of existing content with associated optimization recommendations

Research for new keyword opportunities

Opportunity backlog

04

Collaborative workspaces and editorial planning

Add your target keywords and content to optimize into team work folders and create your editorial calendar to track production progress.

Assignment to writers

Brief and brief templates

Writing deadlines

Collaborative review and validation workflows

05

SEO compliant content editor

Enable your writers to create content while ensuring SEO writing requirements are met. The Editor module helps them identify the topics to cover on each page, answer relevant questions, and structure internal links to ensure high-quality work.

Content editor with SEO prerequisites

Duplicate content checks

Identification of key topics and frequently asked questions

Competitor analysis and SERP benchmarking

Content quality scoring

Visual asset insertion

06

Content review and validation

Centralize feedback from your experts through a dedicated collaborative workflow. Invite reviewers to comment on articles to optimize them before publication.

Invitation-based review interface

Optimization comments

Article status tracking (ready for review, needs revision, ready to publish, published)

07

Automation

Generate content at scale for high-volume use cases such as product pages, local pages, category pages, marketplace descriptions, and more. Define your AI brief and generate content in one click while controlling your data.

AI brief creation interface

Data strategy using CSV attributes, APIs, URL scraping, files, and images

On-demand project creation with matrix review interface

08

Performance analysis

Build custom reports by selecting your scope and desired metrics. Track team effort, monitor ranking changes, traffic gains, and continue optimizing!

Custom reporting

Metrics from Incremys, Google Analytics, Matomo, Google Search Console

Performance and effort indicators

09

Backlink boost

Enhance your brand authority with backlink reinforcement and maximize traffic generated by your content.

Backlink assets and recommendations

Data-driven link strategy definition

Acquisition, content creation, and performance monitoring with Incremys’ guaranteed link availability

10

SEO/SEA complementarity

Optimize your SEA/SEO budget allocation by instantly visualizing the traffic contribution of all your keywords across SEA and SEO channels. Identify cannibalization issues, decide which keywords to include in SEA campaigns, and avoid overspending where SEO performs perfectly. Create synergies across teams to optimize budget allocation!

01

360° mapping and audit of your pages

With Incremys, we scan your entire site to first and foremost establish priority recommendations for the good health of your site. In this way, we ensure that your web support is optimized to then host future content.

Technical audit, indexability of all pages, pages in error, mesh problems, semantic problems, cannibalization...

Prioritization by the value of all corrections to focus on the most important ones (search volume or e-commerce revenue in particular)

Exports for IT services

02

Strategic analysis of your market

Incremys hosts your keyword database and allows you to segment it to analyze your markets. Analyzing the market and competitors allows you to understand where your greatest potential for gaining visits is and which segments to work on in “Business Plan” mode.

Prioritizing effort

Definition of the SEO strategy

Identifying key segments

03

Existing pages and looking for new opportunities

With our platform, you work with both existing and new content. Conduct exploratory research to position yourself in the digital jungle and identify those with high added value to capture traffic, thanks to our predictive data.

Listing what already exists and associated recommendations to optimize all your content

Looking for opportunities, new keywords to work on

Opportunity backlog

04

Collaborative work files and editorial planning

Add your various keywords to work on and content to optimize in teamwork files and create your editorial schedule to manage the progress of production.

Assignment to editor

Brief and brief templates

Writing deadlines

Collaborative review and validation workflows

05

SEO compliant content editor

Give your writers the ability to write by ensuring that the prerequisites of SEO writing are respected. The Editor module allows them to identify the themes to be addressed in the pages, to answer relevant questions, to mesh the contents to guarantee the quality of their work.

Content editor and SEO requirements

Duplicate content check

Identification of topics to be addressed and questions frequently asked by Internet users

Competition and analysis of the serp of the best competitors

Content quality score

Adding a visual

06

Content review and validation

Centralize the feedback of your experts through a dedicated collaborative work process. Invite reviewers to comment on articles to optimize them before publishing.

Invitation-based review interface

Optimization comments

Article statuses (ready for proofreading, for review, ready for publication, published...)

07

Automation

Create content on a large scale for high-volume use cases such as product pages, local pages, category pages and marketplace descriptions, etc. Define your AI brief and generate your texts in 1 click by mastering the data

AI brief creation interface

Varied data strategy: CSV attributes, API, URL scrapping, files and images

Creation of projects on demand with matrix proofreading interface

08

Performance analysis

Build your tailor-made reports by choosing your scope of study and the desired indicators. Analyze the team's effort, observe changes in position, traffic gains and continue the effort!

Customized reporting

Incremys indicators, Google Analytics, Matomo, Google Search Console...

Performance and effort indicators

09

Backlink reinforcement

Improve your reputation by opting for backlink reinforcement and explode the traffic generated by your content

Backlink support and recommendation

Definition of a data driven link strategy

Purchase, writing and performance monitoring with Incremys guarantee of incoming link availability

10

SEO/SEA complementarity

Optimize your SEA/SEO budget allocation by visualizing at a glance the traffic contribution of all your keywords on the SEA channel vs the SEO channel. Identify any cannibalization issues. Decide which keywords to add to your SEA campaigns and which ones are not worth spending so much money on because the SEO channel is working perfectly. Create synergies between your teams to optimize your budget allocation!

Next-gen SEO starts here

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