LinkedIn content strategy: which techniques should you adopt in 2026?

In the B2B digital landscape, LinkedIn has become the essential network for building brand awareness, generating leads and establishing lasting professional relationships. Developing your LinkedIn content strategy forms an integral part of your B2B content strategy and, more broadly, your company's editorial strategy. With heightened competition and the LinkedIn algorithm's constant evolution, adopting a structured, data-driven approach tailored to your professional audience's expectations has become essential.

Why LinkedIn is a cornerstone of your B2B editorial strategy

A unique professional ecosystem

83% of B2B marketers confirm that content marketing, particularly on LinkedIn, strengthens brand awareness, whilst 77% consider it crucial for lead generation. With over 900 million members, including 65 million decision-makers, LinkedIn brings together the influential professionals B2B companies seek. Unlike consumer-focused social platforms, LinkedIn offers a qualified professional environment where every interaction can lead to genuine business opportunities.

LinkedIn within your content ecosystem: a platform, not an SEO channel

It's crucial to understand that LinkedIn isn't an SEO channel: your LinkedIn posts won't rank on Google. The LinkedIn algorithm operates differently from search engines, prioritising engagement, relevance to each user's network and content recency. Your LinkedIn content strategy should therefore work in harmony with your other channels (website, blog, newsletter) within a coherent ecosystem where each platform plays a specific role.

LinkedIn primarily serves to build visibility amongst your target audience, drive engagement and establish your authority as an expert, whilst your SEO-optimised website and blog capture organic traffic from search engines. These two approaches complement rather than replace each other.

LinkedIn and GEO: a new strategic dimension

With the emergence of GEO (Generative Engine Optimisation), LinkedIn takes on fresh importance. Generative AI engines like ChatGPT and Perplexity draw their information from platforms where professionals engage authentically. Your LinkedIn posts, the discussions they generate and your expert positioning now contribute to your brand's visibility in AI assistant responses. An active, high-quality LinkedIn presence strengthens your digital footprint beyond traditional Google rankings.

The ever-evolving LinkedIn algorithm

Analysis of over 100,000 posts reveals that the LinkedIn algorithm's preferred formats change regularly. In 2025, standard text posts and hashtag stuffing no longer suffice. The platform now favours visual, interactive and mobile-optimised content. With over 60% of LinkedIn traffic coming from mobile devices, formats and messaging must adapt to ensure an optimal smartphone experience.

Communication strategy on LinkedIn: the fundamentals

An effective LinkedIn communication strategy rests on a clear vision of your objectives, audience and positioning. It defines not only what you publish, but how, when and through whom.

The 5 pillars of a LinkedIn communication strategy

1. Positioning and brand voice

Clearly define how you want your company to be perceived on LinkedIn. Are you the go-to technical expert, the innovative challenger, the supportive partner or the visionary leader? This positioning guides your tone (formal versus accessible, technical versus straightforward, inspiring versus pragmatic) and ensures consistency across all your communications.

2. Account architecture

Structure your LinkedIn presence by defining the respective roles of your company page (corporate content, offers, recruitment, company news) and personal profiles (thought leadership, industry expertise, field testimonials). Identify your internal ambassadors and assign themes to each contributor to avoid duplication and maximise coverage.

3. Content pillars

Build your communication around 3 to 5 recurring themes that embody your expertise. These pillars should be sufficiently distinct to maintain variety, yet consistent with your overall positioning. For instance, an HR SaaS company might focus on: digital HR transformation, workplace wellbeing, legal compliance, client testimonials and behind-the-scenes insights.

4. Format mix

Vary your formats to maintain interest and reach different audience segments. Each format has its strengths: carousels for education, videos for emotion, long posts for expertise, polls for interaction, newsletters for loyalty building.

5. Rhythm and consistency

Set a publishing frequency you can sustain over the long term. Three excellent posts per week for 12 months beats seven posts weekly for two months before burning out. The LinkedIn algorithm rewards consistency.

Building your LinkedIn communication plan

Your LinkedIn communication plan translates your strategy into concrete, scheduled actions. It ensures consistency, regularity and measurability in your efforts.

Structure of a LinkedIn communication plan

A comprehensive LinkedIn communication plan includes the editorial calendar (publishing schedule), role allocation (who posts what), objectives per period (target KPIs), key moments (events, launches, industry news), and allocated budget (time, tools, advertising).

LinkedIn communication plan example for a B2B company

Here's a practical example of a one-month LinkedIn communication plan for a digital transformation consultancy. This template illustrates how to structure your publications by combining company page and personal profiles.

Key points of this communication plan:

Page/profile balance: 4 posts on the company page, 8 on personal profiles (one-third/two-thirds split to maximise organic reach).

Contributor diversity: CEO, technical director, sales, HR – each bringing their own perspective and legitimacy.

Pillar alternation: Vision (3), Expertise (4), Testimonial (1), Behind the scenes (2), News (1) – with expertise dominating in line with positioning.

Format mix: Long posts (3), carousels (2), video (1), poll (1), infographic (1), newsletter (1), post + image/photo (3).

Varied objectives: Thought leadership, education, social proof, engagement, employer branding – covering the entire funnel.

Optimised timing: Weekday posts (Tuesday-Thursday) for B2B, Sunday for high-engagement content.

Adapting the plan to key moments

Your communication plan should incorporate predictable key moments: trade shows, product launches, industry research publications, regulatory news, internal events (anniversaries, recruitment, awards). Build in flexibility to respond to unexpected sector developments.

Step 1: Strategic analysis and preparation

As with any editorial strategy, the analysis phase proves fundamental. General principles (audit, competitor analysis, persona definition, SMART objectives) apply to LinkedIn with platform-specific considerations.

Audit your current LinkedIn presence

Before deploying your LinkedIn content strategy, conduct a specific audit of your presence. Analyse the completeness and optimisation of your company page (banner, description, CTA, custom sections), your current community's engagement level, visual brand consistency across your various accounts (company page, leadership profiles, sales profiles), and past post performance to identify what resonates with your audience.

LinkedIn-specific competitor analysis

Study your direct competitors' LinkedIn presence: what content types do they publish? How frequently? What are their engagement rates? Which posts perform best? Also identify thought leaders in your sector who aren't direct competitors but capture your target audience's attention.

However, avoid simply copying competitors: authenticity and differentiation are key success factors on LinkedIn. Draw inspiration from trends whilst developing your own distinctive voice.

LinkedIn personas: specific dimensions

Beyond the general personas defined in your editorial strategy, incorporate LinkedIn-specific dimensions: role and seniority level (decision-maker, influencer, end user), content consumption habits on the platform (preferred formats, connection times), and engagement triggers (what prompts them to like, comment, share). These elements will guide your format and tone choices.

Understanding LinkedIn-specific intent

Unlike Google, where users seek answers to specific questions, LinkedIn intent differs. Your audience primarily comes to stay informed about industry trends, grow their professional network, discover opportunities, draw inspiration from success stories and strengthen their expertise. Your content should therefore address these intentions: education, inspiration, networking, demonstrating expertise and generating business opportunities.

Step 2: Content types that work best on LinkedIn

Format choice directly impacts your posts' performance. Each format has strengths and serves different objectives. Here's a detailed analysis of the top-performing LinkedIn formats in 2025.

Format ranking by performance

1. Carousels (5 to 8 slides) – Reach champion

Carousels achieve 11.2 times more impressions than text-only posts and a comment rate 3.7 times higher. They're the premier format for education and framework sharing. Use them for insight lists, visual case studies, step-by-step tutorials, annotated key statistics or before/after comparisons. The first slide must contain a clear promise ("5 techniques for...") and an eye-catching visual to stop the scroll.

2. Vertical videos (9:16 format, under 45 seconds) – Emotional engagement champion

Vertical videos generate 71% additional impressions compared to horizontal format. They create strong emotional connections and humanise your brand. Prioritise subtitled videos (80% of users watch without sound) with a strong hook within the first 3 seconds. Winning formats: client testimonials, behind-the-scenes content, quick expert tips, reactions to current events.

3. Infographics and data visuals – Sharing champion

Infographics offer 5.4 times more impressions than standard posts and are widely saved and shared. They establish your credibility by presenting exclusive or synthesised data. Present your data in clear blocks with strong visual hierarchy. Professionals particularly value concise content that saves them time.

4. Long posts (200-400 words) – Thought leadership champion

Posts between 200 and 400 words generate 32% higher performance than formats that are too brief or too lengthy. This is the ideal format for taking positions, sharing experiences and analysing trends. Structure with short paragraphs and simple language suited to mobile reading. The hook (first 3 lines) is crucial: a provocative question, surprising statistic or counter-intuitive statement.

5. Polls – Quick interaction champion

Polls generate immediate engagement and provide insights about your audience. They work particularly well for testing hypotheses, identifying pain points or creating debate on divisive topics. Limit to 4 options maximum and always add a comment inviting people to expand on their response.

6. LinkedIn Newsletter – Loyalty champion

LinkedIn Newsletters are sent directly to subscribers' LinkedIn inbox with a notification, guaranteeing consistent visibility independent of the algorithm. This is the ideal format for deepening your expertise topics, sharing long-form analysis and building lasting relationships with your community.

7. LinkedIn Live and Audio Events – Direct interaction champion

Live formats generate 7 times more reactions and 24 times more comments than standard videos. They enable real-time interaction: webinars, expert interviews, Q&A sessions, roundtables. These formats strengthen authenticity and create privileged moments of connection with your audience.

Which format for which objective?

Brand awareness and maximum reach: Carousels, infographics

Lead generation: Long posts with CTA, educational carousels

Thought leadership: Long posts, opinion videos, newsletters

Engagement and interaction: Polls, short videos, LinkedIn Live

Social proof: Testimonial videos, case study carousels

Employer branding: Behind-the-scenes videos, team photo posts

Repurposing your SEO content for LinkedIn

Your blog and SEO content constitute a goldmine for feeding LinkedIn. A 2,000-word blog article can be adapted into several carousels (one per key section), posts developing a specific point, infographics synthesising the main data, or short videos covering the major insights. This approach maximises the ROI of each piece of content produced whilst maintaining consistency across your channels.

Step 3: Implementation and maximising engagement

Technical optimisation of your posts

Strategic hashtag use

Hashtag choice directly impacts reach on LinkedIn. Golden rule: never use more than 2 hashtags per post. Beyond that, reach drops by 37%. Favour targeted hashtags aligned with your expertise themes, and avoid overly generic ones (#marketing, #business) which don't qualify your audience. Create and use a proprietary hashtag to unite your community around your brand.

Optimal structure for a high-performing LinkedIn post

Follow this proven structure to maximise engagement: a captivating hook (first 3 lines) with a provocative question, surprising statistic or counter-intuitive statement; a promise clearly indicating what the reader will learn; development providing concrete value (insights, framework, experience); and a call-to-action inviting comments, shares or clicks to a resource.

Employee advocacy: multiplying your reach

Personal profiles generate on average 5 to 10 times more engagement than company pages. The LinkedIn algorithm favours human interactions. An employee advocacy strategy involves mobilising your staff (leaders, experts, sales teams) as brand ambassadors on their own profiles.

For effective employee advocacy, identify potential ambassadors amongst your LinkedIn-active employees, train them in platform best practices, provide content for them to personalise (never identical copy-paste), define clear guidelines on topics to address and avoid whilst allowing authenticity, and measure the collective impact of your ambassadors.

Executive personal branding

Executive posts on expertise topics generate credibility that corporate content cannot match. CEOs, founders or department heads should develop their personal presence with authentic positions, concrete experiences and reflections on sector trends. This content must remain 100% human to preserve authenticity, even though the marketing team can support structuring and planning.

Active engagement strategies

The power of comments

Comments over 9 words triple a post's impressions. Engage actively on your own posts (respond to all comments within the first 2 hours to boost reach) and on those in your network. Aim for 10 to 20 constructive comments daily on relevant posts within your ecosystem. A quality comment isn't simply "Thanks for sharing!" but adds a complementary perspective, asks a relevant question or enriches the discussion with a concrete example.

Calls-to-action that stimulate engagement

End your posts with open questions that invite debate, request experiences or solicit opinions on a challenge. Particularly effective formats: "Are you more A or B? And why?", "What's your biggest difficulty regarding [topic]?", "Share your best tip on [theme] in the comments", "Tag someone who should see this post".

Optimal posting timing

Adapt your LinkedIn content strategy to the platform's usage cycles. Data shows Sunday between 11am and 1pm GMT achieves the best engagement rates, Tuesdays, Wednesdays and Thursdays between 8-10am and 5-7pm generate strong visibility, whilst Monday mornings and Friday afternoons should be avoided. These general trends should be refined according to your specific audience by testing different time slots.

Step 4: Measurement and continuous optimisation

LinkedIn-specific KPIs

Beyond general editorial strategy KPIs, LinkedIn offers specific metrics to track: comment rate (the most valuable KPI as it indicates deep engagement), SSI (Social Selling Index) to evaluate your commercial effectiveness on the platform, followers/engagement ratio (inactive followers have no value), and quality of engaged profiles (role, sector, company size).

Attribution and CRM tracking

To measure LinkedIn's real business impact, implement rigorous tracking: use specific UTM parameters for each LinkedIn content type, configure your CRM to identify the "LinkedIn" lead source, distinguish leads from the company page versus personal profiles, and track the complete journey through to conversion. This traceability enables precise calculation of your LinkedIn efforts' ROI and optimises budget allocation.

LinkedIn Sales Navigator: the social selling tool

Sales Navigator amplifies your LinkedIn content strategy's effectiveness by enabling advanced prospect searches by precise criteria, tracking buying signals (job changes, fundraising, recruitment), sending targeted InMails, and CRM integration. For B2B sales teams, it's an indispensable complement to organic content strategy.

Budget and ROI of your LinkedIn content strategy

Cost items to consider

Unlike SEO which primarily requires time, LinkedIn involves direct and indirect costs: content creation time (editorial production, graphics, video), engagement time (community management, comment responses, employee advocacy), tools (scheduling, analytics, visual creation, Sales Navigator), and LinkedIn advertising (sponsored content, InMail, display ads).

Calculating LinkedIn ROI

LinkedIn ROI is calculated over a given period as: (Gains attributed to LinkedIn - LinkedIn costs) / LinkedIn costs. Gains can include turnover generated by LinkedIn leads, pipeline value created via LinkedIn, savings on other channels thanks to LinkedIn, and increased brand awareness value (more difficult to quantify).

Budget optimisation: organic versus paid

The optimal strategy combines organic content and paid amplification. Organic builds your authority, engages your community with low long-term marginal cost. Paid accelerates results, precisely targets your personas and guarantees visibility. Recommended starting allocation: 70% organic (time + tools) / 30% paid. Once you've identified your best-performing organic content, amplify it via advertising to maximise ROI.

LinkedIn and personalised AI: maintaining momentum

The consistency challenge on LinkedIn

To remain visible on LinkedIn, consistency is essential: minimum 3 to 5 posts per week. This represents 12 to 20 pieces of content monthly – a considerable creative effort. Many companies abandon their LinkedIn content strategy due to insufficient resources to maintain this rhythm.

Personalised AI as a production multiplier

Personalised AI fundamentally changes the equation: where creating a LinkedIn post takes a human 1 to 2 hours (ideation, writing, design), personalised AI can generate quality variations in minutes. It enables you to maintain a high publishing cadence without exhausting your teams, test numerous different angles on your themes, systematically adapt your long-form content (blog articles, studies) into LinkedIn formats, and spin your content pillars into coherent series.

Strategic allocation for LinkedIn

To preserve authenticity whilst maximising production, adopt this allocation: executives' personal posts 100% human for authenticity, major strategic posts written by humans with AI optimisation, adaptations and variations produced by personalised AI with human validation, and monitoring and curation with AI for identification and human for analysis.

Mistakes to avoid on LinkedIn

Content mistakes

Publishing only promotional content (the 80/20 rule applies: 80% value, 20% promotion), neglecting the first 3 lines' hook, publishing overly generic content without a viewpoint, ignoring your sector's current events, and failing to adapt your content for mobile format.

Engagement mistakes

Not responding to comments on your posts, automating connection messages impersonally, overloading with hashtags (more than 2), posting and disappearing without engaging with your ecosystem, and ignoring relevant private messages.

Strategic mistakes

Confusing company page and personal profiles (different strategies), neglecting employee advocacy, failing to measure results and attribution, publishing irregularly, and copying competitors' strategies without adapting them to your identity.

FAQ

LinkedIn strategy and communication plan

How do you develop a communication strategy on LinkedIn?

An effective LinkedIn communication strategy rests on 5 pillars: define your positioning and brand voice (expert, challenger, partner), structure your account architecture (company page versus personal profiles), identify 3 to 5 thematic content pillars, choose a format mix suited to your objectives, and establish a sustainable publishing rhythm. Begin with an audit of your current presence and competitor analysis before formalising your strategy.

What does a LinkedIn communication plan look like?

A LinkedIn communication plan is an operational document that translates your strategy into planned actions. It includes an editorial calendar with publication dates, role allocation (who posts what), format and topic for each piece of content, the objective pursued (awareness, leads, engagement), and the call-to-action. Consult the detailed example in this article for a complete one-month template.

What's the difference between a LinkedIn content strategy and a communication plan?

The LinkedIn content strategy defines the "why" and the "what": your objectives, positioning, thematic pillars, target personas. The communication plan translates this strategy into "how" and "when": the precise publication calendar, chosen formats, assigned contributors, tracking KPIs. The strategy guides, the plan executes.

Content types and formats

What type of content works best on LinkedIn?

Carousels dominate with 11.2x more impressions than text posts, followed by infographics (5.4x) and vertical videos (+71% impressions). However, the "best" format depends on your objective: carousels for education and reach, videos for emotion and humanisation, long posts for thought leadership, polls for quick interaction. The winning strategy alternates formats to maintain interest.

How can I repurpose my blog content for LinkedIn?

A blog article can feed LinkedIn for several weeks. Extract key statistics for short posts, transform each section into a carousel slide, create a short video summarising the main points, and write posts developing a specific angle from the article. Always add a personalised comment that contextualises the resource and provides your perspective.

What's the difference between a LinkedIn Newsletter and standard posts?

Standard posts appear in the feed and depend on the algorithm for visibility. LinkedIn Newsletters are sent directly to subscribers' LinkedIn inbox with a notification, guaranteeing consistent visibility. Newsletters suit long-form, in-depth content, whilst posts are adapted to short, engaging formats.

Frequency and consistency

How many times per week should you post on LinkedIn?

To maintain optimal visibility on LinkedIn, publish at least 3 to 5 times weekly. The LinkedIn algorithm favours active, consistent accounts. One post daily is ideal for maximising your reach, but quality always trumps quantity. Three excellent posts weekly beats seven mediocre ones.

How long before you see results from a LinkedIn content strategy?

Initial engagement results appear quickly (within the first weeks if your content is relevant). For significant results in lead generation and brand awareness, allow 3 to 6 months of regular publishing. The LinkedIn algorithm rewards consistency: the more active and regular you are, the more your visibility grows.

Company pages versus personal profiles

Should you post from the company page or personal profiles?

Both approaches are complementary. Personal profiles generate on average 5 to 10 times more engagement than company pages (the LinkedIn algorithm favours human interactions). Therefore prioritise posts from your leaders', experts' and sales teams' accounts to maximise organic reach. Use the company page for corporate content, official announcements and advertising campaigns.

How do you implement an employee advocacy strategy?

First identify 5 to 10 willing ambassadors amongst your LinkedIn-active employees. Train them in platform best practices and provide content for them to personalise (never identical copy-paste). Define clear guidelines on topics to address and avoid, whilst allowing space for their personality. Measure collective impact and recognise results achieved.

How do you develop executive personal branding on LinkedIn?

Executive personal branding rests on authenticity. Define 2 to 3 expertise themes, share concrete experiences and clear positions, engage in your sector's conversations. Content must remain 100% human to preserve credibility. The marketing team can support structuring and planning, but the voice must remain that of the executive.

Engagement and algorithm

How do you increase engagement on your LinkedIn posts?

Five key levers: craft your hook carefully (the first 3 lines are crucial), end with an open question that invites debate, engage actively in comments within the first 2 hours, comment substantively (9+ words) on posts in your ecosystem, and publish when your audience is most active.

Are hashtags still important on LinkedIn?

Yes, but with moderation. Use maximum 2 targeted, relevant hashtags per post. Beyond that, your post's reach drops by 37%. Avoid overly generic hashtags (#marketing, #business) which don't qualify your audience. Favour niche hashtags aligned with your expertise. Create and use a proprietary hashtag to unite your community.

How does the LinkedIn algorithm work in 2025?

The LinkedIn algorithm prioritises content that generates authentic interactions (comments over 9 words, shares with added commentary), relevance for each user's network, mobile-optimised visual and interactive formats, and publishing consistency. It penalises hashtag stuffing, external links in the post body (better to place them in comments), and content perceived as spam or overly promotional.

LinkedIn and other channels

What's the difference between a LinkedIn content strategy and an SEO strategy?

These are complementary but distinct approaches. SEO strategy aims to position your website on Google via search-optimised content. LinkedIn content strategy aims to create engagement on a professional social network via its proprietary algorithm. On LinkedIn, you don't rank on Google – you create visibility amongst your network and establish your expert authority.

How does LinkedIn fit into a GEO strategy?

Generative AI engines (ChatGPT, Perplexity) draw their information from platforms where professionals express themselves authentically. An active LinkedIn presence with clear positions on your expertise topics contributes to your brand's visibility in AI responses. Your LinkedIn posts, the discussions they generate and your thought leader positioning strengthen your digital footprint beyond traditional SEO.

Tools and budget

Should you use LinkedIn Ads or focus on organic?

The ideal is combining both approaches. Start by developing your organic presence to identify your best-performing content. Once you've identified your "winning posts", amplify them with LinkedIn advertising to accelerate results. Paid allows you to precisely target your personas (role, sector, company, seniority), whilst organic builds your long-term authority.

What is LinkedIn Sales Navigator for?

Sales Navigator is LinkedIn's premium tool for social selling. It enables advanced prospect searches by precise criteria (role, sector, company size, technologies used), tracking buying signals (job changes, fundraising, recruitment), sending targeted InMails outside your network, and CRM integration. It's a worthwhile investment for B2B sales teams targeting specific accounts.

How do you measure your LinkedIn content strategy's ROI?

Calculate your LinkedIn ROI with the formula: (Gains attributed to LinkedIn - Costs) / Costs. Gains include turnover from clients acquired via LinkedIn and pipeline value created. Costs include content creation time (valued), tools, and potentially advertising. Use UTM tracking to identify LinkedIn traffic to your site and configure your CRM to trace lead attribution.

How can you create a LinkedIn content strategy on a tight budget?

An organic LinkedIn content strategy can perform very well with limited budget. Focus on creating quality content rather than quantity, activating your employees as ambassadors, active and authentic engagement on posts in your ecosystem, using free visual creation tools (Canva, Adobe Express), and intelligently repurposing your existing content adapted to LinkedIn format. The main investment is your time – allow 5 to 10 hours weekly.

AI and automation

Can you automate your LinkedIn presence with AI?

AI can assist but shouldn't completely replace the human element on LinkedIn. Authenticity is crucial on this platform, and the algorithm detects and penalises overly generic content. Use personalised AI (trained on your tone of voice and expertise) to accelerate production whilst preserving your identity. Ideal for: generating post variations, adapting long-form content to LinkedIn format, creating thematic series. To avoid: automatic generation without review, automated comment responses, robotic interactions.

How do you train your sales teams on LinkedIn?

Effective LinkedIn training covers personal profile optimisation (photo, banner, headline, client-oriented summary), publishing and engagement best practices, using Sales Navigator for prospecting, social selling techniques (value-led approach, not pitching), and tracking results in the CRM. Schedule practical sessions with concrete exercises rather than pure theory.

Conclusion

Success on LinkedIn rests on creating authentic, high-value content perfectly aligned with your professional audience's expectations. A structured communication strategy, translated into an actionable communication plan, guarantees the consistency and regularity essential for platform success.

Prioritise visual and interactive formats – carousels, short videos, infographics – which dominate in terms of performance in 2025. Structure your messages around your content pillars and systematically encourage your community's engagement.

Employee advocacy and executive personal branding constitute major differentiation levers: personal profiles generate up to 10 times more engagement than company pages. Invest in training and supporting your internal ambassadors.

In 2025, mastering the complementarity between human creation and personalised AI becomes a competitive differentiator. Companies that can maintain their voice's authenticity whilst leveraging AI to accelerate production will gain a decisive advantage.

Your LinkedIn content strategy doesn't exist in isolation: it forms part of your overall editorial strategy, complementing your SEO strategy, blog, newsletter and other channels. With GEO's emergence, LinkedIn also becomes a visibility lever in AI assistant responses. This integrated vision maximises each piece of content's impact.

To deepen your practices and stay informed of the latest trends, explore all resources on the Incremys blog.

Sources:

• Thunderbit – Content marketing statistics
• CXL – LinkedIn for B2B marketing