27/01/2026
In 2026, ChatGPT has established itself as the global leader in generative artificial intelligence, transforming digital usage across every sector. Analysing its statistics reveals key trends in adoption, performance and productivity impact, both in business and amongst the general public. This comprehensive reference guide brings together the most recent and relevant figures to help decision-makers and digital professionals understand market developments, optimise their strategy and anticipate changes in the AI ecosystem.
Key ChatGPT figures in 2026
💡 What these figures reveal
- ✓ ChatGPT's hypergrowth makes it an essential component of any ambitious digital strategy.
- ✓ The diversification of use cases (text, images, voice) is accelerating adoption across all segments.
- ✓ Market share remains exceptionally high despite rising competition, cementing its leadership position.
- ✓ The subscription-based and innovative monetisation model guarantees long-term viability.
- ✓ The explosion in queries and mobile downloads demands infrastructure and security adaptation.
- ✓ The energy impact of mass ChatGPT usage must be integrated into CSR and responsible innovation policies.
Growth and global adoption
💡 What these figures reveal
- ✓ ChatGPT's global adoption has reached a critical threshold, offering businesses a massive and diverse audience.
- ✓ Emerging markets and linguistic diversity are driving growth and innovation in new use cases.
- ✓ Geographic restrictions require heightened vigilance around compliance and accessibility.
- ✓ France has established itself as a European benchmark for AI adoption and innovation.
User growth evolution
💡 What these figures reveal
- ✓ The explosive growth in regular users validates the tool's maturity and retention capabilities.
- ✓ The North-South gap in ChatGPT usage underscores the importance of digital inclusion strategies.
- ✓ Businesses can target "returner" segments to maximise engagement and added value.
Adoption speed compared to other platforms
💡 What these figures reveal
- ✓ ChatGPT holds the adoption record, inspiring AI launch strategies across the industry.
- ✓ The network effect generated by this adoption speed accelerates the spread of new use cases.
- ✓ Businesses must adopt agile strategies to capture ultra-growth trends.
Geographic distribution and availability
💡 What these figures reveal
- ✓ Multilingual and international accessibility promotes ChatGPT integration into global strategies.
- ✓ France ranks in the global top 5, offering significant innovation potential.
- ✓ International and multilingual accessibility is crucial for generative AI diffusion.
User profile and demographics
Distribution by gender and age group
💡 What these figures reveal
- ✓ Under-34s are the primary driver of ChatGPT adoption, particularly in creative and academic use cases.
- ✓ The growing female share demonstrates increasing democratisation of the tool across all backgrounds.
- ✓ Businesses must adapt their products and services to a young, connected and demanding population.
Professional categories and business sectors
💡 What these figures reveal
- ✓ Large enterprises and French SMEs are accelerating generative AI integration into their business processes.
- ✓ Travel, retail and IT sectors lead adoption, but the trend is extending to health and food sectors.
- ✓ Sector-specific strategies must target highly differentiated use cases to maximise AI impact.
Personal versus professional usage
💡 What these figures reveal
- ✓ Personal usage remains dominant, but professional adoption is growing strongly, particularly in writing.
- ✓ Practical advice and information research structure the majority of queries, opening the way to diverse use cases.
Engagement and usage behaviour
Session frequency and duration
💡 What these figures reveal
- ✓ High engagement promotes retention and activation of freemium/premium models.
- ✓ Average duration demonstrates an immersive and productive user experience.
- ✓ A moderate bounce rate indicates a healthy balance between retention and acquisition.
Message volume and daily interactions
💡 What these figures reveal
- ✓ High engagement promotes retention and activation of freemium/premium models.
- ✓ The massive volume of queries enables detailed analysis of user needs and AI response optimisation.
- ✓ Traffic referred by ChatGPT outperforms most traditional channels in conversion terms.
Query types and dominant use cases
💡 What these figures reveal
- ✓ Writing, editing and research form the foundation of usage, reinforcing demand for SEO and AI productivity tools.
- ✓ Coding assistance remains present but is declining in favour of more general-purpose uses.
- ✓ Marketing and documentation uses are growing strongly, particularly in B2B.
Mobile application performance
iOS and Android downloads
💡 What these figures reveal
- ✓ Mobile is becoming a key AI access channel, particularly amongst 18-34 year-olds.
- ✓ High store ratings demonstrate satisfaction and the application's viral potential.
- ✓ Optimising the mobile experience is a major driver of retention and monetisation.
Web traffic and acquisition sources
Unique visitors and monthly traffic
Traffic origin and acquisition channels
💡 What these figures reveal
- ✓ ChatGPT now sits at the heart of the global web ecosystem, rivalling the largest platforms.
- ✓ Direct access demonstrates strong brand awareness and loyalty.
- ✓ SEO strategies must integrate ChatGPT's dominance in queries and referral traffic.
Business model and revenue
ChatGPT Plus subscriptions and premium offerings
Revenue and OpenAI valuation
Investments and strategic partnerships
💡 What these figures reveal
- ✓ OpenAI's business model combines massive subscriptions with innovation in impact-based billing.
- ✓ Cloud and hardware partnerships accelerate technical scaling to support growth.
- ✓ Record margins and valuation make OpenAI an attractive prospect for international tech investors.
- ✓ Enterprise customer retention is significantly higher than for individual users.
- ✓ Energy management is becoming a central challenge for the sustainability of the ChatGPT model.
Enterprise adoption and professional usage
Integration into business processes
API usage by organisations
Impact on productivity and work
💡 What these figures reveal
- ✓ Mass enterprise usage generates proven productivity gains in writing, automation and support.
- ✓ APIs and Custom GPTs are becoming essential for industrialising AI workflows and business differentiation.
- ✓ HR and governance must anticipate the impact on organisation and employment whilst maximising AI ROI.
Competitive positioning
Comparison with Claude, Gemini and other competitors
Preferences by use case
💡 What these figures reveal
- ✓ ChatGPT remains the clear leader in usage, traffic and brand awareness compared to its main competitors.
- ✓ Dominance in both professional and personal usage requires market players to innovate rapidly to remain relevant.
- ✓ ChatGPT significantly outperforms its competitors in monthly active user volume.
- ✓ France benefits from a high-performing and globally recognised AI ecosystem.
Generative AI and content creation
Applications in content production
Quality and performance of generated content
💡 What these figures reveal
- ✓ Generative AI is becoming central to content strategies, particularly for writing, images and personalisation.
- ✓ AI content performance matches or exceeds human production on numerous criteria.
- ✓ Creators and marketers must strengthen verification and citation practices to guarantee reliability.
User perceptions and expectations
Satisfaction and retention rates
Concerns and adoption barriers
💡 What these figures reveal
- ✓ High satisfaction and retention rates validate the perceived quality and effectiveness of the tool.
- ✓ Main concerns focus on transparency, confidentiality and clarity of generated content.
- ✓ Expectations for personalisation and sector-specific adaptation are a differentiation lever to activate.
Impact and future outlook
Geographic restrictions and regulations
Feature and capability evolution
Trends and environmental impact
Ethical and societal challenges
💡 What these figures reveal
- ✓ The environmental and societal impact of AI is becoming a strategic challenge for the entire sector.
- ✓ Regulation and digital inclusion are at the heart of debates about the future of generative AI.
- ✓ Businesses must combine innovation, ethical responsibility and energy efficiency in their AI usage.
- ✓ Accessibility and digital equity challenges remain major for AI diffusion.
- ✓ The environmental impact of generative AI is becoming a strategic challenge for businesses.
Conclusion and recommendations
In 2026, ChatGPT has established itself as the global benchmark for generative artificial intelligence, with unparalleled levels of adoption, value creation and transformation of usage patterns. The platform is embedded in business processes, education and daily usage, whilst shaping the global digital ecosystem. Regulation, ethics, sovereignty and energy impact challenges are becoming paramount. To remain competitive, every player must combine innovation, personalisation and responsibility in their AI strategy – integrating key KPIs to drive performance and anticipate the future of content and digital marketing.
Priority actions for 2026
- Deploy AI solutions tailored to each sector and demographic segment, leveraging usage and satisfaction KPIs.
- Establish active monitoring of key adoption, engagement and environmental impact indicators to drive responsible innovation.
- Invest in personalising user experiences across mobile, desktop and API, whilst strengthening data security.
- Anticipate regulatory evolution and promote digital inclusion across all markets.
- Adopt an approach of efficiency and ethics in AI integration, aligned with client and societal expectations.
- Continuously monitor productivity, ROI and satisfaction KPIs to optimise enterprise AI deployments.
FAQ - Frequently asked questions about ChatGPT in 2026
Adoption and key figures
How many users does ChatGPT have in 2026?
ChatGPT has 900 million weekly active users as of January 2026 according to Backlinko. Monthly active users reach 2.8 billion. Each day, 123.5 million users interact with the platform.
What is ChatGPT's market share in generative AI?
ChatGPT holds 64.5% market share in generative AI platforms according to Fatjoe (2026). This dominant position makes it the undisputed sector leader.
How many requests does ChatGPT process daily?
ChatGPT processes 2.5 billion requests every day in 2026. These volumes place ChatGPT amongst the most heavily used web services worldwide.
What is ChatGPT's position in the global website rankings?
ChatGPT is the 4th most visited site globally according to Semrush and Fatjoe (2025-2026). With 5.6 billion monthly visits, ChatGPT rivals Instagram and surpasses platforms like X and Wikipedia in traffic terms.
How many people use ChatGPT in France?
France has 18.3 million ChatGPT users according to Sortlist (2026). The generative AI adoption rate amongst the French working population reaches 44%, placing France 5th globally in AI adoption.
How fast was ChatGPT's adoption?
ChatGPT reached 1 million users in just 5 days and 100 million users in 60 days, establishing a growth record. By comparison, Instagram took 2.5 years to reach 100 million users. ChatGPT ranks number 1 or 2 for fastest growth in history.
In how many countries is ChatGPT available?
ChatGPT is available in 161 countries and supports 95 languages according to Tool Advisor (2025). However, 36 countries have banned access to ChatGPT for reasons of national security, censorship or local regulation.
User profile
What is the male/female distribution amongst ChatGPT users?
According to the most recent data from Fatjoe (2026), the distribution is 54.11% male and 45.89% female, showing progressive democratisation of the tool.
Which age groups use ChatGPT most?
25-34 year-olds represent the most active age group (29.67%), followed by 18-24 year-olds (23.32%). Users under 25 represent 42% of the total base. Adoption gradually decreases with age.
How many students use ChatGPT?
43% of American students have used ChatGPT according to Chad Wyatt (2026). Amongst American teenagers, 26% use it for their schoolwork. The tool has become an essential learning assistant in education.
What are the main professional sectors using ChatGPT?
The most active sectors are: travel/hospitality (18%), retail/CPG (16%), IT (14%), health/lifestyle (13%), and food (13%). 92% of Fortune 500 companies use ChatGPT. 79% of developers and 71% of marketers use it professionally.
How many French businesses use ChatGPT?
32% of French SMEs/mid-caps have integrated ChatGPT into their processes according to Sortlist (2026). Amongst companies with 250+ employees, 33% use generative AI. For micro/SMEs, the adoption rate reaches 26%. The most active departments are marketing, IT and customer support.
Usage and behaviour
What is the average session duration on ChatGPT?
The average ChatGPT session duration is 12 minutes and 41 seconds according to Semrush (2025). Users view an average of 4 pages per session. The bounce rate stands at 39.37%, indicating relatively high engagement.
What are the main uses of ChatGPT?
Main uses break down as follows: writing and text editing (40% of professional uses, 24% personal), practical advice (24.1% professional, 29% personal), information research (13.5% professional, 24% personal), coding assistance (10-14.5%), and email writing (13.8%).
Is ChatGPT used more personally or professionally?
73% of ChatGPT usage is non-professional according to Fatjoe (2026). 83.27% of AI users use it at home, compared to 70.8% in business. However, professional adoption is growing rapidly.
How do users access ChatGPT?
78.84% of users access ChatGPT directly (direct URL), 10.51% via organic search, 6.4% via referrals/backlinks, and 4.61% from social media. Direct access demonstrates strong brand awareness.
How many images does ChatGPT generate?
ChatGPT has generated 700 million images since March 2025 according to Chad Wyatt (2026). This integrated image generation feature is experiencing mass adoption and diversifying the platform's use cases.
How many customised GPTs have been created?
3 million customised GPTs (Custom GPTs) have been created in just 2 months according to Chad Wyatt (2026). 20% of enterprise messages are processed via Custom GPT or Projects.
Mobile application
How many downloads does the ChatGPT app have?
The ChatGPT app reached a peak of 64.27 million monthly downloads in March 2025. Cumulative downloads total 52 million on iOS and 50 million on Android. The mobile app generated $30 million in revenue during its first year.
What is the ChatGPT app's rating on the stores?
The ChatGPT app achieves an average rating of 4.9/5 on the iOS App Store (based on 803,700 reviews) and 4.6/5 on the Android Google Play Store (based on 573,000 reviews). These high ratings demonstrate a high level of user satisfaction.
Business model and revenue
How many paying users does ChatGPT have?
ChatGPT has 35 million paying users (Plus subscribers and businesses) according to Chad Wyatt (2026). The free-to-paid conversion rate stands between 5 and 6%. OpenAI aims for 220 million paying users by 2030 according to Reuters.
What is OpenAI's revenue?
OpenAI's annual revenue reaches $12.7 billion in 2025 according to Usine Digitale. Annual recurring revenue (ARR) stands at $10 billion in June 2025. OpenAI targets $29.4 billion for 2026.
What is OpenAI's valuation?
OpenAI's valuation is estimated between $80 and $90 billion in 2025 according to the Wall Street Journal and Chad Wyatt. OpenAI has raised $57.9 billion in total.
What are ChatGPT subscription retention rates?
12-month retention rates vary by offering: ChatGPT Plus (59%), ChatGPT Team (68%), and ChatGPT Enterprise (88%). Enterprise offerings show significantly higher retention than individual subscriptions.
What is ChatGPT's daily operating cost?
ChatGPT costs approximately $700,000 per day to operate according to Chad Wyatt (2026). This cost covers the computing infrastructure, servers, bandwidth and energy needed to process 2.5 billion daily requests. OpenAI aims for 250 GW energy capacity by 2030.
Business and productivity
How many businesses use ChatGPT?
92% of Fortune 500 companies use ChatGPT. In total, 1.5 million business clients (all types) and 7 million enterprise seats have been deployed. 2 million developers use the OpenAI API to integrate ChatGPT into their applications and workflows.
What productivity gains does ChatGPT bring to business?
ChatGPT enables 40% time savings on business tasks according to a GPT-4 experiment. Active users save between 40 and 60 minutes per day. Quality on writing tasks increases by 18%. 85% of marketers report accelerated content production. In customer support, productivity increases by 14% (tickets resolved per hour).
Does ChatGPT replace employees?
48% of companies perceive that ChatGPT replaces employees according to Chad Wyatt (2026). However, this statistic reflects perception rather than measured reality. AI generally acts as an augmentation tool rather than complete replacement.
How do marketers use ChatGPT?
77% of marketing professionals have adopted ChatGPT, with 71% of marketing teams using it regularly. 57% use it specifically for writing. 58% of companies employ it to personalise customer experiences.
How many users don't disclose their ChatGPT usage in business?
68% of employees don't disclose their ChatGPT usage in business according to Chad Wyatt (2026). This "hidden usage" poses challenges in terms of data governance, security and compliance.
Technical aspects
What is the average length of a ChatGPT response?
The average length of a ChatGPT response is 1,686 characters according to Chad Wyatt (2026). Each response cites an average of 10.42 sources. This length allows detailed responses whilst remaining digestible.
What is the energy consumption of a ChatGPT request?
A ChatGPT request consumes approximately 0.34 Wh, 10 times more than a Google search according to the IEA (2025). AI electricity consumption has increased tenfold between 2023 and 2026. AI GHG emissions have increased by 48% since 2019.
How many developers use the ChatGPT API?
Over 2 million developers use the ChatGPT API to integrate AI into their applications. 20% of enterprise messages go through the API via customised workflows.
Can users distinguish AI content from human content?
50% of readers cannot distinguish AI-generated content from human content according to Chad Wyatt (2026). This growing indistinguishability raises ethical questions about transparency.
Competition and positioning
Who are ChatGPT's main competitors?
ChatGPT's main competitors are: Google Gemini (21.5% market share, 450 million monthly users), DeepSeek (3.7%), Grok (3.4%), Perplexity (2%), Claude (2%, 20 million users), and Microsoft Copilot (1.1%). Google AI Overviews has 2 billion monthly users and Meta AI 1 billion.
Is ChatGPT the generative AI market leader?
Yes, ChatGPT dominates with 64.5% market share in generative AI platforms. ChatGPT has 2.8 billion monthly active users, far ahead of all its competitors.
How does France position itself in the AI ecosystem?
France ranks 5th globally in AI adoption according to Microsoft and Tortoise (2025), with 44% of the working population using generative AI. France is in the global top 5 with the UAE (64%), Singapore (61%), Norway (46%) and Ireland (45%).
What are user preferences by usage context?
For personal usage, 83.27% prefer ChatGPT, 38.38% Google Gemini, and 41.13% Google Search AI. For professional usage, 70.8% choose ChatGPT, 31.28% Gemini, and 32.23% Google Search AI. ChatGPT maintains a significant lead in all contexts.
Impact and concerns
What are the main concerns related to ChatGPT?
Main concerns include: difficulty distinguishing AI content from human content (50% of users fail), data confidentiality concerns (4.7% have entered sensitive data), non-disclosure of usage in business (68% of employees), and growing environmental impact.
Does ChatGPT respect data confidentiality?
Whilst ChatGPT has data protection measures, 4.7% of enterprise users have entered sensitive data into the tool according to Chad Wyatt (2026). Enterprise versions offer additional guarantees, but data governance remains a challenge.
What is ChatGPT's environmental impact?
ChatGPT's environmental impact is significant: a request consumes 10 times more energy than a Google search (0.34 Wh). AI electricity consumption has increased tenfold between 2023 and 2026. AI GHG emissions have increased by 48% since 2019. OpenAI aims for 250 GW capacity by 2030.
Is ChatGPT accessible everywhere in the world?
No, ChatGPT is banned in 36 countries. Adoption varies significantly: 25% in Global North countries versus 14% in Global South countries, revealing a significant digital divide.
Outlook and trends
What are the growth projections for ChatGPT?
OpenAI aims for 220 million paying users by 2030 (versus 35 million currently) and revenue of $29.4 billion for 2026. Quarterly user growth rate stands at 4%.
How will generative AI transform digital marketing?
Generative AI is already transforming marketing: 77% of marketers use ChatGPT, 85% report accelerated content production, and 58% of companies employ it to personalise experiences. The conversion rate of traffic referred by ChatGPT reaches 11.4% in US retail.
Is digital inclusion a challenge for ChatGPT?
Yes, digital inclusion remains a major challenge: 36 countries ban ChatGPT, and the North-South gap remains significant (25% vs 14% adoption). Linguistic (95 languages supported) and geographic (161 countries) accessibility is progressing, but technical, economic and political barriers persist.
Sources:
https://vlad-cerisier.fr/statistiques-intelligence-artificielle-ia/
https://tool-advisor.fr/blog/statistiques-chatgpt/
https://explodingtopics.com/blog/chatgpt-users
https://www.bfmtv.com/economie/emploi/les-francais-sont-dans-le-peloton-de-tete-mondial-des-populations-qui-utilisent-le-plus-chat-gpt-et-consorts-pourquoi-la-france-surpasse-largement-les-etats-unis-l-allemagne-la-coree-ou-encore-le-royaume-uni-dans-ce-classement_AN-202601170261.html
https://firstpagesage.com/seo-blog/chatgpt-usage-statistics/
https://www.numerama.com/tech/2147705-chatgpt-lance-aussi-son-wrapped-comment-avoir-ses-statistiques-de-lannee.html
https://fatjoe.com/blog/chatgpt-stats/
https://www.blog-nouvelles-technologies.fr/355991/openai-monetisation-publicite-chatgpt-facturation-valeur-2026/
https://chad-wyatt.com/ai/100-chatgpt-statistics-for-2026/
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