Google Search Console / HTTPS: improve security and SEO effectively

Google Search Console and HTTPS: why use it and how does it work?

The importance of HTTPS for SEO

The HTTPS protocol protects the privacy of data exchanged between your visitors and your website, while also building trust with your audience. Google Search Console checks that all your pages are properly secured and accessible via HTTPS, which is a key ranking factor for Google. If any pages are not using HTTPS, or if there is mixed content (both HTTP and HTTPS), you will be alerted so you can act quickly to maintain your search visibility.

Switching to HTTPS has a direct impact on your site's ranking and the security of your data. The platform identifies SSL issues and flags any unsecured URLs. The SEO 360° audit module from Incremys brings together HTTPS alerts from Search Console and enhances the analysis with semantic and competitor recommendations.

URL inspection: a closer look at your pages

The URL inspection tool allows you to check the indexing status and health of each page. This detailed analysis shows whether a page is accessible via HTTPS, if there are any indexability issues, or if all necessary optimisations are in place. Using the Inspect URL feature after each update ensures Google quickly recognises your changes.

Search Console highlights reasons for non-indexing, such as redirect errors, duplicate content or non-canonical pages. You can also manually request indexing for a page, which is ideal for strategic content. The performance reporting module from Incremys consolidates this data, making it easier to make informed decisions.

Advanced optimisation for your SEO performance

How to set up and access the platform

To access Google Search Console, go to search.google.com/search-console and sign in with your Google account. Add your website as a 'property' by entering the full HTTPS URL and select the appropriate verification method. This ensures that the secure version of your site is properly recognised.

Set up your robots.txt file to control crawling and specify your sitemap location for optimal indexing. The 360° SEO SaaS solution from Incremys integrates data from both Search Console and Google Analytics, providing a unified dashboard and advanced insights.

Frequently asked questions

How do I access Google Search Console?

Go to search.google.com/search-console and log in with your Google account. Add your site as a property and verify it using your preferred method. The interface allows you to manage HTTPS security, URL indexing and overall site performance. For a full overview, see our guide Google Search Console.

Is Google Search Console free to use?

Google Search Console is completely free, regardless of how many sites you manage. It's an essential tool for improving SEO without any additional cost.

What is the purpose of Google Search Console?

It enables you to monitor your site's visibility, fix indexing or security errors, optimise your content and prioritise SEO actions. When combined with a SaaS platform like Incremys, it streamlines automation and SEO performance management.

Discover more tips on the Incremys Blog.