Google Analytics KPI: The keys to understanding your website data

In digital marketing, making decisions based on data is absolutely essential. This article explores Google Analytics KPI: the key indicators for measuring and improving your website’s performance. For a more comprehensive overview, read our main article on Google Analytics.

Google Analytics KPI: understanding and optimising your performance indicators

What are KPIs and why do they matter?

KPIs, or Key Performance Indicators, are vital for assessing the success of your digital strategy. In Google Analytics, they measure the real impact of your website activities. A good KPI is specific, measurable and directly linked to your business objectives—whether that’s attracting new visitors, increasing engagement, boosting conversions or building loyalty. Regularly monitoring these indicators gives you a clear picture of your progress.

The most important indicators to track

Audience indicators

Audience indicators include the number of users, sessions and new visitors. They show how well your different acquisition channels are performing. Segmenting by source (organic, direct, referral, social) is crucial for targeting your marketing efforts effectively.

Behaviour indicators

Understanding how visitors interact with your site is key to improving user experience. Metrics such as bounce rate, average session duration and pages per session reveal how engaging and relevant your content is. A high bounce rate may suggest your content isn’t meeting visitors’ expectations.

Conversion indicators

Conversions represent valuable actions such as purchases, sign-ups or downloads. The conversion rate is the proportion of visits that result in these actions. Tracking this KPI helps you assess the effectiveness of your most important pages.

How do you find and interpret the conversion rate in Google Analytics?

To view your conversion rate in Google Analytics, set up goals in the “Goals” section under “Admin”. Once your goals are in place, you’ll find the conversion rate in the relevant reports. To interpret this KPI, compare it with industry benchmarks and analyse how it varies by channel.

How Incremys helps you optimise your KPIs

SEO opportunity analysis

The Incremys 360° SEO SaaS platform integrates Google Analytics and Search Console data via API. With the Opportunity analysis module, you can identify high-potential keywords and make decisions based on reliable forecasts.

Creating tailored content

A successful editorial strategy relies on producing highly relevant content. The Incremys personalised AI module generates unique content that reflects your brand’s DNA. This approach increases both engagement and conversion rates.

Planning and tracking your results

Planning and monitoring your KPIs is simple with the Editorial planning module. Manage your content production and track your indicators’ progress in custom dashboards. The Performance reporting module brings together all your essential data for quick, informed decision-making.

For the latest SEO insights and expert advice, visit the Incremys Blog!