Backlinks and Local SEO: Effective Local Link-Building Strategies

If you’ve already worked on the fundamentals of local SEO, the next question quickly becomes practical: how do you earn links that genuinely strengthen your local pages without spreading your efforts too thin. To stay aligned with the overall strategy, start by revisiting our guide on improving local SEO; here, we focus exclusively on backlinks for local SEO, with a highly hands-on approach.

Backlinks and Local SEO: Understanding How Links Affect Local Visibility

In local link building, the goal isn’t to "build links" for the sake of it. It’s to create trust signals that help Google connect your business to an area (city, neighbourhood, county) and a need (service, category). Two useful observations often help frame the work:

• Results are usually visible over the medium to long term and require consistency: expect weeks to a few months before stable improvements appear, then ongoing monthly maintenance rather than a one-off action.
• Quality beats volume: you don’t need to chase dozens and dozens of links at the start; a base of roughly ten relevant, clean links can already trigger meaningful signals.

This fits with the "prominence" dimension of local SEO: Google assesses perceived notoriety through a consistent set of proof points (reviews), mentions (citations) and authority (inbound links), worked territory by territory. In practice, the real lever is sending the right signals to the right pages (location pages, "service + city" pages, proof pages), in an editorial context that confirms your local footprint.

Understanding Local SEO Backlinks

Definition: Backlink, Inbound Link, Referring Domain and Local Authority

A local backlink is an inbound link from a third-party site, earned with a focus on geographical relevance and local context: the publisher, topic, covered area and surrounding copy all "tell" Google where you operate and for whom. A complementary view emphasises the geographical proximity of the linking site itself: for example, a link from a city institution or a local newspaper may be particularly coherent for a business based there.

Beyond the URL, search engines read a bundle of signals: the theme of the linking page, the entities mentioned (brands, places, organisations), local vocabulary (districts, towns) and the alignment between the link promise and the landing page. The challenge, then, isn’t just overall domain authority, but locally interpretable authority: a credible recommendation connected to an area and an intent.

One additional lens: the referring domain (the site linking to you) often matters more than the total number of links. In local SEO, multiple links from the same domain can help marginally, but diversifying credible domains (media, institutions, partners, industry references) typically makes the signal more robust.

What Makes a Link "Local": Source, Entities, Proximity and Semantic Context

A link isn’t "local" because of a single rule, but because of accumulated coherent signals. Operational criteria often used include: (1) relevant editorial context (the link sits within useful content, not an off-topic list), (2) territorial proximity (local media, regional event, established association), and (3) credibility (real site, identifiable audience, consistent editorial line). The more the link is surrounded by "entities + place" signals (company name, city, organisation, team, event), the more usable it becomes for local rankings.

Conversely, a link can look local (because it comes from a city directory) yet be weak if the page isn’t indexed, if the site has little editorial value, or if your link is buried among hundreds of near-identical listings.

Backlinks vs Local Citations: Roles, Complementarity and NAP Consistency

A local citation is the mention of your NAP details (name, address, phone number) on another site. It may include a clickable link, but its local value mainly comes from the consistency of the information distributed across the search ecosystem. In other words:

• Backlink: an authority and recommendation signal (a vote of confidence).
• Citation: a reliability signal that confirms a consistent local presence (even without a link).

A key watch-out: many directory links are nofollow, which limits direct SEO impact, even though the NAP citation can still be useful as a consistency signal.

From a governance perspective: as soon as you have multiple locations, relocations or different phone numbers, the highest-ROI work is often cleaning up and standardising your data (up-to-date information in the same format), rather than adding new citations. A helpful citation is one that is accurate, current and contextualised.

Local, National and Topical Links: Balancing Geographical Relevance and Authority

"National" links can strengthen your site’s overall authority, whilst local links send a clearer signal of territorial presence. A robust approach is to:

• use local links to support your area pages (and legitimacy in a defined catchment area);
• keep a proportion of broader links if your activity spans multiple locations or regions, so your profile doesn’t look overly restricted to a single city.

Add a third axis that is often underestimated in local SEO: topical links (even if they aren’t local) can help if they strengthen your expertise around a specific service, and if that authority is redistributed to your area pages through internal linking. This becomes particularly useful when you operate multiple "service + city" pages: local links become a per-area portfolio, not a single pile-up on the homepage.

Attributes and Crawlability: dofollow, nofollow, UGC, sponsored and Indexation

In execution, a link is only useful if it can be understood and leveraged by search engines: its attribute, whether the linking page is indexed, crawl accessibility, and stability over time.

• dofollow: by default, the link can pass an authority signal.
• nofollow: suggests the signal should not be passed in the same way as a standard link. In local SEO it can still be helpful for discovery, referral traffic and brand credibility, but you should qualify it correctly.
• UGC: commonly used for user-generated content (e.g. comments). Signals tend to be treated more cautiously.
• sponsored: used when a link is part of a commercial relationship and clarifies its nature.

On crawlability, check two simple points before you "count" a link in your strategy: (1) the source page is indexed, (2) the link is present in the rendered content (not only injected via a blocked script). Without indexation, SEO impact is often limited, regardless of attribute.

Building an ROI-Led Local SEO Backlink Strategy

Choosing Which Pages to Strengthen: Location Pages, "Service + City" Pages, Areas and Pillar Pages

In local SEO, link ROI depends heavily on the target page. Before pursuing new links, ensure your pages can receive and retain the signal: no 404s, no redirect chains, no canonical conflicts. Otherwise, you are effectively paying for a link that points to a URL that doesn’t compound value (a common-sense link audit principle you can later validate in Search Console).

Then segment your targets:

• Location page: useful for branded queries and "near me" searches linked to your listing.
• "Service + city" pages: relevant if you want to capture a specific intent (e.g. emergency call-out, installation, audit, hire) in a given town.
• Pillar pages: local guides, localised FAQs, geo-specific case studies. These are often your most linkable assets.

Finally, reinforce internal linking: when an external link lands on a local page, that page should be able to pass authority on to your priority commercial pages.

A simple rule to avoid cannibalisation: "1 intent = 1 target page". If you roll out "service + city" pages, don’t publish near-duplicates. Add genuinely zone-specific elements (team, access, realistic lead times, documented interventions, local reviews). Otherwise, your link may strengthen a URL that isn’t differentiated enough.

Preparing the Ground With Internal Linking: Local Silos, Hubs and Internal Anchors

Internal linking is your transmission layer: it helps Google understand your site’s local structure and distributes authority towards the pages that should rank. A robust approach is to create a hub per major area (region/county/metro area), then link that hub:

• to the services you genuinely provide in the area;
• to location pages if you have physical addresses;
• to useful local content (checklists, answers to recurring questions, local constraints, practical comparisons).

For internal anchors, prioritise clarity over repetition: mix brand anchors, service names, descriptive phrasing and natural variations that include the city only when it helps the user.

Setting Measurable Goals: Local Rankings, Qualified Traffic, Calls, Forms and Sales

Local link building is easier to manage when it is aligned with business metrics. Industry figures often highlight the importance of local intent: 46% of Google searches are said to have local intent, and 28% of local searches lead to a purchase. In that context, your goal shouldn’t be "more links", but:

• more impressions and clicks on priority local queries;
• more landings on area pages (city/neighbourhood);
• more conversions attributed to local organic traffic (forms, calls, quote requests).

To keep editorial coherence, this work sits within an intent-led local SEO approach: you are looking for links that strengthen the pages that convert, not the ones that simply look good. If you want a ready-to-deploy framework (pages, content, prioritisation), you can also review our dedicated local SEO pack.

To make performance tracking more reliable, consider local micro-conversions, which often sit closer to the decision: click-to-call, directions clicks, email clicks, downloading a sample quote. In France, FranceNum notes that 90% of traffic to business listings comes from mobile, and clicks split between "directions" (40.39%), "website" (30.13%) and "phone number" (29.48%), with a CTR of 10.94% (FranceNum data, referenced in the main article). These behaviours help you choose which pages to push and which CTAs to make prominent.

Planning Acquisition: Priorities by Area, Cadence, Budget and Effort per Opportunity

Two useful benchmarks to plan without over-investing:

• Link-building results are typically observed after a few weeks to a few months, and an average of 3.1 months is often cited to see the impact of backlink efforts on rankings.
• Starting early and maintaining a steady cadence tends to be more effective than a one-off campaign.

In practice, build a per-area calendar: a priority city is not the same as a secondary city. Effort should reflect local competition, page maturity and commercial potential (ROI matters more than uniform coverage).

To avoid an artificial profile, vary opportunity types across the quarter (clean citations, editorial partnerships, press/guest contributions), and document each link: target page, proposed anchor, publication date, and business rationale (query, area, service). This traceability makes before/after analysis far easier.

On budget: request quotes where needed and spread investment across the year. Pricing typically depends on the publisher’s notoriety. A portfolio approach reduces unnatural acquisition spikes and supports quality control.

Earning Local Links Without Spam: Directories, Citations and Industry References

Choosing Directories: Quality, Moderation, Indexation and Local Relevance

Directories remain a pragmatic entry point, as long as you filter carefully. Common examples include PagesJaunes, Yelp and TripAdvisor (depending on the sector), as well as specialist directories. To select without damaging your profile:

• prioritise directories people actually use (traffic, reviews, visibility) and that match your business;
• avoid overloaded "everything" sites filled with pages that have no editorial value;
• check the listing page is indexed (otherwise the link and citation carry limited weight).

A simple rule of thumb: check the source site’s visibility in Google (a site buried deep in the SERPs is often less useful than one with stronger visibility).

Add the idea of "industry references": some vertical platforms (by trade, certification, professional network) function less like general directories and more like trusted registers. In B2B, that type of mention can deliver both credibility signals and more qualified referral traffic, even if the link is nofollow.

Optimising Listings: Categories, Description, URL, Media, Opening Times and Data Consistency

A valuable directory listing isn’t a box-ticking exercise: it should reinforce local signals (right categories, precise description, photos, service area, opening times) and, above all, NAP consistency. The same applies to your Google Business Profile, which includes a link to your website and supports visibility on Google and Google Maps.

If you need to make trade-offs, prioritise consistency and up-to-date information over registering everywhere.

When adding a URL to a listing, apply the same logic as for editorial links: send users to the page that best matches their search (location page or local service page), rather than a generic homepage. This is especially useful when the "website" click is a major mobile action.

Avoiding Duplicates and Inconsistencies: NAP Governance, Updates and Quality Control

Citations become difficult to manage as soon as you have multiple locations, relocations or different phone numbers by service. The right approach is to put governance in place:

• a single NAP master record (your source of truth);
• a clear update process for any change (opening times, address, brand);
• duplicate checks, which otherwise create contradictory signals.

This also applies to Google Business Profile: duplicates (two listings for the same place) can split signals. At this point, local visibility isn’t only about optimisation; it’s a data quality issue.

Local Partnerships: Turning Your Network Into Editorial Backlinks

Finding Natural Partners: Clients, Suppliers, Associations, Institutions and Clusters

Local partnerships are often the most "natural" links: suppliers, clients, intermediaries, associations, chambers of commerce and local clusters. Practical tactics include requesting a partner profile with contact details and a link, writing a testimonial the partner publishes, or cross-mentioning one another in a genuine win-win arrangement.

Another frequently overlooked route: local institutions (councils, local authorities) may sometimes highlight local businesses on their sites or in publications, with strong territorial visibility.

Creating Co-Marketing Assets: Case Studies, Partner Pages, Events and Resources

To earn editorial links (rather than a bare link in a footer), co-marketing is generally more effective than "link swaps". Strong examples include:

• a local case study with a client (problem, solution, results, city/neighbourhood context);
• a joint event (workshop, local webinar, trade show participation) promoted on participants’ sites;
• a shared resource (checklist, practical guide, mini-study) that local stakeholders have a reason to cite.

Sponsored events can also generate a link from the organiser’s site and sometimes media coverage in local outlets.

In B2B, three "clean" formats often work well in practice: co-publications with a territorial organisation (chamber, cluster, association), talks (webinars, conferences) that create a resource page, and local studies based on documented field feedback (without made-up data). These assets are naturally citable and support both local SEO and commercial credibility.

Validating Link Quality: Placement, Source Page, Editorial Context and Attributes

For local SEO, anchor text should stay natural: brand, URL, simple descriptive phrasing, and, where legitimate in the sentence, a light geographical qualifier (e.g. "clinic in Lyon", "workshop in Rennes"), without forcing repeated exact-match anchors. For placement, aim for the main content (article, resource page) rather than the footer or a barely contextualised partner list.

Finally, check the link attribute (dofollow vs nofollow). Whilst the exact impact can vary, the operational principle holds: know the real attribute, verify the source page is indexed, and don’t assume the outcome.

Choosing Natural Anchors: Brand, URL, Generic and Light Local Variations

To keep your profile credible, vary anchors the way you would vary language in real conversation. A healthy mix typically includes:

• brand anchors (company name, brand + service);
• URL anchors (https://...);
• generic anchors ("find out more", "view the page") when they read naturally;
• light local variations (city/neighbourhood) only when the context requires it (event page, territorial partnership, location page).

Above all, avoid repeating an exact "service + city" anchor across many links: in local SEO, it’s one of the easiest patterns to make look artificial.

Local Press, Blogs and Linkable Assets: Earning Contextual Links

Identifying Local Publications Relevant to Your Audience and Area

Local guest blogging means publishing content on a third-party site that your nearby audience actually reads, with a contextual link to a relevant page. The benefit is twofold: authority signals plus qualified referral traffic. An effective approach is to target blogs or portals that are influential within the local and sector ecosystem.

For local press, look for business sections, local initiatives or sector features. A simple starting point is to list the editorial actors that are genuinely read in your area.

An easy filter: ask yourself whether you’d be proud to be mentioned by that outlet even without a link. If the answer is no, the link is unlikely to be a strong notoriety signal.

Finding Angles: Local Data, Barometers, Initiatives and Experience Feedback

To increase your chances of being published, useful angles tend to outperform self-promotion:

• local data (market shifts in your city, before/after comparisons, mapping a need);
• experience feedback (anonymised but localised client case, a process, a method);
• contextualised practical guides (what changes by council, neighbourhood, season, building type, etc.).

This connects to the idea of "linkable content": content that deserves to be cited. Pages that contain original information can attract links, but outcomes vary widely; the key principle is that a unique, verifiable insight is easier to cite than a purely commercial page.

If you publish a small local barometer, don’t chase scale: a clearly defined scope, an explained methodology and acknowledged limitations increase the likelihood of being picked up (press, associations, partners), which leads to more durable mentions and links.

Structuring a PR Approach: Releases, Opinion Pieces, Interviews and Resource Pages

Local press is best treated as an ongoing relationship rather than a one-off action: a release around an opening, an opinion piece on a local trend, an interview, or presence on a "partners" page. Again, the link is only part of the benefit: a brand mention strengthens your local footprint and can sometimes be turned into a link if the page cites your business without a URL.

Finally, make journalists’ jobs easier: a "resources" page (logos, verifiable facts, areas covered, press contacts) reduces friction and increases the quality of citations, including in roundup-style articles.

Local Competitive Analysis: Spotting Backlink Opportunities

Mapping Referring Domains by City, Service and Page Type

Rather than reviewing links as a single pile, map referring domains by city and by page type: location pages, "service + city" pages and local guides. The goal is to see where you are under-represented: some areas may be competitive in the SERPs but weak in off-site signals.

To stay within a controlled tool stack, start with Google Search Console (the "Links" report) and then connect local pages to the performance you observe.

Identifying Link Gaps: Links Your Competitors Have That You Don’t

A common method is to identify link sources for businesses ranking ahead of you locally, then qualify which ones would make sense for you. The goal isn’t to copy, but to spot opportunity categories such as:

• local outlets already covering your sector;
• associations, niche directories and partner pages;
• local events listing sponsors.

Once you have a list, ask what makes the mention legitimate: a real partnership, a contribution (talk), a study, a testimonial, a joint project. That’s usually where the valuable work sits (not in simply asking for a link).

Prioritising: Local Relevance, Difficulty, Risk and Expected Impact

Prioritise opportunities with a simple framework:

• Relevance (sector + geography + audience);
• Difficulty (outreach time, editorial approval, content production);
• Risk (site quality, over-optimisation, non-indexed pages);
• Impact (target page, intended queries, potential nearby traffic).

Also keep a frequently cited benchmark in mind to calibrate expectations at page level: 94–95% of pages have no backlinks. This reinforces the idea that, in local SEO, a handful of highly coherent links can already differentiate an area page.

GEO and Backlinks: Strengthening Local Visibility in the Era of Search Engines and LLMs

Why the "Entities + Place" Pair Shapes How a Link Is Interpreted

GEO (Generative Engine Optimisation) doesn’t turn a link into magic, but it does change how visibility can be earned and measured: generative engines select and synthesise sources, and being cited becomes an asset in its own right. Several data points illustrate this shift: Google displays AI Overviews on 2 billion queries per month (Google, 2025), and a Semrush study associates being cited as a source in an AI Overview with an average CTR uplift of +1.08% (Semrush, 2025) (compiled in SEO statistics).

In that context, the value of a local link isn’t only about authority transfer. A well-contextualised link can also increase the likelihood of being selected as a source, because it strengthens the "entities + place" graph (brand, address, service, area) around your local pages.

Building Trust: Proof of Presence, Verifiable Information and Multi-Source Consistency

For search engines (and LLMs) to understand and reuse your local signals, the context must be consistent across three levels:

• Target page: it should prove it matches the area (address, service area, local testimonials, cases, localised FAQ).
• Source page: it should clearly cite your business within a real local context (event, partnership, study, resource).
• Ecosystem: consistent NAP, local mentions, reviews and trust signals.

In other words, GEO mostly rewards consistency: the more your proof of presence and mentions converge, the more credible your links become in a "territory + expertise" reading.

Developing Reusable Authority: Mentions, Sources and Editorial Alignment

AI answers tend to favour structured, easy-to-cite content: one source reports that pages structured with H1-H2-H3 are 2.8× more likely to be cited, and that lists are very common on cited pages (State of AI Search, 2025, via GEO statistics). Whilst this isn’t limited to local SEO, the implication is direct: area pages should be designed to be summariseable, properly sourced and consistent, so that mentions (and links) can be reused in AI-generated summaries.

Finally, keep the growth of "zero-click" in mind: Semrush (2025) estimates 60% of searches end without a click (compiled in the main article’s sources). In local SEO, being cited and recognised as a source can influence decisions even if direct traffic doesn’t immediately rise.

Measuring the Impact of Backlinks on Local SEO

Key Metrics: Local Impressions, Queries, Landing Pages, Conversions and Micro-Conversions

To measure local link-building effort without using the wrong KPIs, track:

• in Search Console: impressions, clicks, CTR and position for local queries, by area page;
• in Analytics: organic sessions on local pages, landing pages, conversions (forms, phone clicks, quote requests) and performance by city/region where data is available.

Where possible, add micro-conversions: phone number clicks, email clicks, directions clicks, form opens, views of a local pricing page. This helps you see whether traffic is gaining intent even before a clear uplift in sales.

Linking Acquisition and Performance: Before/After, Target Pages and Area Segmentation

Attribution of "one link equals one gain" is rarely clean. However, you can build evidence through trends:

• approximate acquisition date (publication goes live);
• target page and associated queries;
• before/after comparisons across 28 days, 56 days and then 3 months (aligned with timelines observed in some sources).

Complement this with a technical check: the target page returns a 200 status, doesn’t redirect unnecessarily and remains indexable.

For multi-area organisations, segment analysis by city or cluster of towns so you don’t average together results that have nothing in common (high-competition city vs low-competition area).

Reducing Bias: Seasonality, Updates, Content Changes and Cannibalisation

Three classic sources of bias in local SEO:

• Seasonality (tourism, home improvement, health) where demand moves more than SEO.
• Google updates that shift rankings independently of your links.
• Cannibalisation where two very similar "service + city" pages compete, and your link strengthens the wrong URL.

The most effective prevention is clarifying the target for each local page and avoiding duplicate promises.

Risks and Best Practice: Avoiding Penalties and Over-Optimisation

What to Avoid: Artificial Networks, Low-Quality Directories, Sitewide Links and Footprints

Analyses consistently warn against chasing links at any cost, which can become counterproductive. In local SEO, higher-risk signals often include:

• mass submissions to low-quality directories (thin pages, neglected sites, inconsistent topics);
• repeating exact-match anchors (especially to commercial pages);
• uncontextualised links (lists without copy, over-optimised footers).

A common additional case: sitewide links (present on every page of a site) can create obvious, unnatural footprints. In local SEO, one well-placed editorial link on a resource page is usually worth more than repeated footer placement.

Keeping a Natural Profile: Domain Diversity, Anchors, Target Pages and Acquisition Pace

Link hygiene means monitoring over time: diversity of referring domains, distribution of target pages, link attributes, stability (lost/gained links) and anchor coherence. If you suspect risk, move gradually: remove links where possible, adjust anchors on new links, and secure target pages technically so you don’t lose the signals you’ve already earned.

A simple indicator to track: the share of links pointing to a single page (often the homepage). In local SEO, a more credible profile spreads links across area pages, location pages and pillar content, aligned with real intent.

Link Hygiene: Auditing, Disavowal If Needed and a Gradual Fix Plan

If low-quality links appear, don’t overreact: a weak link isn’t automatically toxic. Watch trends (unusual spikes, aggressive anchors, irrelevant sources), secure your target pages (indexation, 200 OK), and improve your profile over time with higher-quality links and natural anchors.

If you see a clearly abusive pattern (negative SEO, unusual volumes, obviously artificial sites), document evidence, request removals where possible, then consider disavowal if necessary, with care. The aim is to return to a profile that reflects real, verifiable notoriety.

The Incremys Backlinks Module: Managing Local Link Building End to End

Centralising Backlink Analysis and Tracking in a GEO/SEO Approach

To operationalise management without multiplying spreadsheets, Incremys offers a Backlinks module that centralises strategy, helps produce content intended for media partners, and tracks strengthened URLs over time. In local SEO, the primary benefit is organisational: maintaining traceability for links, target pages and statuses so you avoid signal loss and can better connect actions to performance.

Prioritising Actions: Opportunities, Target Pages, Anchors and Impact Tracking

In local execution, the challenge isn’t only finding opportunities, but prioritising them and tying them to pages with real commercial potential. A practical framework is to track: (1) the target area, (2) the target page, (3) the opportunity type (directory, partnership, press), (4) the planned anchor, (5) an expected impact indicator (queries, conversions, micro-conversions). This helps you avoid opportunistic actions that improve neither local rankings nor inbound demand.

Connecting Data: Search Console, Analytics and Incremys API Integrations

Because local link building should be measured by page and by area, the key is combining links with performance. Incremys follows a 360° SEO SaaS approach that integrates Google Search Console and Google Analytics via API, which makes it easier to track trends (impressions, clicks, landing pages, conversions) without switching analysis environments.

Frequently Asked Questions About Backlinks and Local SEO

What exactly is a local backlink?

It’s an inbound link from a third-party site earned within a context that is coherent with your geographical area and your activity. It strengthens perceived local relevance and trust.

Are local directories enough to rank in a city?

They mainly help with citations (NAP) and consistency, but they are rarely enough in competitive areas. You typically need to complement them with local editorial links (partnerships, press, citable assets) and a strong local content strategy.

What is the difference between a local citation and a backlink?

A local citation communicates your NAP information (with or without a link) and strengthens consistency. A backlink primarily passes an authority and recommendation signal.

Should you push a location page or a "service + city" page?

Use a location page for brand visibility and pure proximity queries. Use a "service + city" page if you want to capture a clear, measurable intent (quote request, call, booking). Ideally, distribute links according to priorities, then consolidate via internal linking.

How do you choose natural anchors without over-optimising?

Prioritise brand anchors, URL anchors and simple descriptive phrasing. Add a geographical qualifier only when it fits naturally in the sentence. Avoid repeating exact-match anchors, especially on commercial pages.

How many backlinks do you need to improve local SEO?

There is no universal number because it depends on competition and link quality. That said, a base of around ten relevant, clean links can already trigger signals. The most reliable approach is to aim for fewer links that are highly coherent (area + topic + credibility), then measure over several weeks.

How can you measure the real impact of links on local performance?

With Search Console: progress on local queries and area pages (impressions, clicks, position). With Analytics: organic sessions and conversions from local pages. Work with trends (before/after over several weeks) rather than expecting immediate one-to-one causality.

What should you do if low-quality links point to your local pages?

Don’t overreact: a weak link isn’t automatically toxic. Monitor trends (unusual spikes, aggressive anchors, irrelevant sources), secure your target pages (indexation, 200 OK), and improve your profile gradually with higher-quality links and natural anchors.

To keep exploring SEO, GEO and digital marketing through practical resources, read the Incremys blog.

Sources:
https://localranker.fr/backlink-local/
https://www.linksgarden.com/impacts-des-backlinks/
https://www.209-agency.com/blog-seo/seo-local/recevoir-des-backlinks-en-seo-local/
https://blog.digitaleo.fr/referencement-local-backlinks
https://thomaslopes.fr/blog/comment-avoir-des-backlinks-en-seo-local/