How did Incremys help MyFormality find its place in the hypercompetitive world of Legaltech?
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My Formality – 100% digital online hub for legal and financial advice for entrepreneurs
This start-up company, based in Lyon, was founded in 2019 by legal experts. My Formality aims to enable small and medium-sized businesses have quick and easy access to legal and financial services. How is it done? Via a single hub which can be reached through an online platform made up of over 300 legal experts capable of answering any query in 24 hours.
Issues and targets?
A newcomer on the Legaltech market, My Formality must attract qualified traffic onto its platform. This means implementing a highly tactical SEO strategy.
MyFormality’s targets :
- Increase traffic on the website to demonstrate expertise and offer our services
- Situate ourselves as the mandatory one-stop for business management
- Speed up the commercial development of key business accounts
What were the challenges?
We have a small team and limited funding so it’s difficult to implement a full SEO strategy. Incremys has helped us become more efficient and gain in visibility on Google, despite a well-established competition in the Legaltech business world.
“We have achieved good SEO ranking given our funding and the overall competition. Despite our ‘newcomer’ position on the market and limited investment funding, Incremys has helped us focus our data-driven strategy and penetrate the market with keywords previously unidentified. It’s all about results with Incremys: focus only on keywords that have a positive impact and forget the rest.”
Virginie Boissimon-Smolders, CEO – MyFormality
Well-needed full-out centralised SEO
The semantic audit function prioritises the technical and semantical actions needed on the site to secure a sturdy base on which to build our traffic acquisition strategy. The teams at My Formality use this tool daily, with a weekly follow-up to make the necessary corrections.
The statistical algorithms provided by Incremys indicate the likelihood of reaching 1st page on Google for our domain Myformality.com for each keyword on a daily basis. The teams manage the risk level of our strategy based on those indicators.
Anyone can be efficient with SEO with Incremys because it’s really intuitive and easy-to-use. Unlike other softwares, it’s fully comprehensive and allows our team to collaborate within one single place. This way we can easily implement an effective data-driven SEO strategy from start to finish.
Once the strategy has been agreed upon, and the work has been passed on to the copywriters, the Incremys semantical algorithms support the content creation by providing a whole range of topics to be addressed in the articles in order to maximise the relevance of those publications.
Finally, the performance reports provide daily feedback of the results achieved and help maintain a coherence in the strategy that is being implemented.
Support in the decision-making process with Incremys: The best way to quickly and strongly break into the market
It can be time-consuming to design a relevant SEO strategy. Incremys allows the whole team to move faster by staying focussed on implementing the most effective actions that provide the highest traffic acquisition potential.
The keyword search module enables the extraction of semantic cocoons in only one click about the strategical topics useful to My Formality.
The statistical algorithms provided by Incremys will then indicate the most relevant keywords that can rank the highest on Google. These algorithms, found only in Incremys, are key to making the right choices and assessing the risk level of our chosen strategy.
Producing 100% SEO-friendly content, without the help of SEO-specialised writers
The writers at My Formality, all experts in the legal sector, write their own content straight into the Incremys platform while the strategic team keeps an eye on the production process via the shared editorial planner.
The integrated writing module ‘Editor’ provides real-time updates of the quality score of the article while the writer is typing it. Relevant topics to be addressed, SEO indicators, competition monitoring… All this means the writers at My Formality, originating from the legal world, can have complete independence in the creation of their articles without having to be trained on SEO techniques. Even better: Their skills keep on improving the more they write.
A production factory…
only one click away!
Whenever there is content production, our writers’ diary can get quickly overloaded. When that happens, My Formality can have access to a content factory, in one click! When the production load gets too heavy the content managers at My Formality allocate the articles to the Incremys Content Factory straight from the platform. Several Incremys-certified writers, experts in legal work, pick up the slack and help maintain productivity, relieve the My Formality teams, and speed up the strategy implementation.