Naturalforme & Incremys: A powerful SEO strategy to dominate the natural well-being market
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+1
Full time equivalent earned, thanks to the use of Incremys and its personalized AI
+50%
Of keywords positioned in the top 3 Google between 2022 and 2025
+76%
Sessions on pages worked with Incremys between 2024 and 2025
Presentation
Sector
Naturalforme, expertise in natural well-being
For over 20 years, Naturalforme has been a leading online retailer of dietary supplements, cosmetics, and natural & organic products for health and well-being.
Voted Best E-commerce Website for the 7th consecutive year, Naturalforme offers a carefully curated selection of nearly 200 natural and organic brands, meeting the expectations of customers who care about their health and environmental impact.
Presentation
Brakes and challenges before Incremys
- Small team : thousands of articles and product pages to create and improve, while meeting SEO requirements.
- No structured SEO methodology : difficulty prioritizing and targeting the right keywords to create new content and optimize existing pages.
- An intuition-driven SEO approach : lack of data and measurable insights to evaluate the impact of actions taken.
Objectives
Maximize organic traffic and scale content production.
01
Boost online sales by aligning SEO with transactional and commercial search intent.
02
Industrialize SEO-compliant content creation without losing the brand’s DNA.
03
Increase visibility through blog content and strengthen brand engagement.
04
A strategic partnership with Incremys since 2022.
To tackle these challenges, Naturalforme chose Incremys, the all-in-one SEO platform, supported by the expertise of Incremys consultants
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Step 01
An SEO strategy based on concrete data
With Incremys’ predictive AI, Naturalforme adopted a data-driven SEO approach, aligning its content with market dynamics, trends, and user search intent.The team can now precisely pilot its strategy by analyzing keyword attractiveness and the probability of achieving top search rankings:
- Identify strategic opportunities: select high-potential keywords based on intent, competition, and ROI.
- Optimize existing content : receive targeted recommendations to boost visibility and performance.
- Smart resource allocation : focus efforts on the most impactful actions, following a results-oriented roadmap.
Naturalforme continuously adjusts its SEO strategy and captures the most profitable search intents in its market.
The benefits
“Thanks to the tool and the team’s support, we have all the keys to select the right keywords and secure strong positions. The solution makes trend research easier and helps us choose the best keywords based on their probability of success.”
Fanny Magréault, Product Manager
“Personalized AI saves a considerable amount of time on reformulating existing content: it also manages the addition of trending keywords that are missing in the most dated articles”
Emelyne Megret, E-Commerce Manager
Step 02
Centralized SEO content production
The Incremys suite streamlined Naturalforme’s content production process, allowing the team to plan, track, and centralize SEO content according to strategic priorities.
- Collaborative editorial calendar to track progress of content in production.
- AI-powered SEO editor with real-time recommendations to reach SEO excellence and maximize Content Score.
- Custom AI assistant ensuring compliance with guidelines and brand consistency.
The benefits
“Personalized AI is inspired by our content to maintain brand consistency. This is a major help for us: the AI produces and the team can focus on verifying against current legislation.”
Fanny Magréault, Product Manager
The benefits
“Personalized AI saves a considerable amount of time on reformulating existing content: it also manages the addition of trending keywords that are missing in the most dated articles”
Emelyne Megret, E-Commerce Manager
Step 03
Personalized AI, an SEO accelerator
To move towards next-gen SEO, Naturalforme also adopted Incremys’ automation module to produce professional-quality content at scale:
- Automation accelerates and industrializes large-scale content production: nearly 200 brand pages can be created by AI in just a few minutes.
- Personalized AI with its advanced tone of voice feature allows the company to structure and control its editorial line while ensuring the quality of the content produced.
By integrating this approach, the teams have transformed their way of producing content, maximizing efficiency, relevance, and business impact.
Results
“With 5000 products on offer and 250 categories for which content must be generated, the work is colossal. We were able to complete this mission successfully in a very short time, thanks to Incremys.”
Emelyne Megret, E-Commerce Manager
Results
“Incremys is the ideal tool for small teams. It's the equivalent of an additional full time dedicated to SEO, which does the job of analyzing before, during and after!”
Fanny Magréault, Product Manager
Step 04
Concrete and measurable SEO results
With Incremys’ custom reports and its direct integration with major analytics tools, the teams benefit from a unified view of their SEO performance and can measure the impact of their actions. This centralization of data provides a panoramic vision and real-time monitoring, enabling them to quickly adjust their strategy to maximize business results.
- Detailed keyword monitoring: track daily changes in rankings for strategic keywords.
- In-depth traffic analysis: measure SEO performance through organic traffic growth.
- Profitability tracking: evaluate revenues generated by SEO, correlate them with optimization efforts, and identify opportunities for maximizing ROI.
By integrating these insights into their strategy, the teams benefit from a precise dashboard that helps them effectively prioritize actions and optimize their online presence with agility.
Results
“With Incremys, you can see the evolution of the positions of the articles in real time, the gains in positions: it is a very good tool to quantify the impact.”
Emelyne Megret, E-Commerce Manager
Step 05
+1
Full time equivalent earned, thanks to the use of Incremys and its personalized AI
+50%
Of keywords positioned in the top 3 Google between 2022 and 2025
+76%
Sessions on pages worked with Incremys between 2024 and 2025
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