Allegro Musique & Incremys: Next-gen SEO to multiply digital impact with a Data-Driven strategy
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+20%
Traffic in 2 years
x10
Increased traffic on the strategic keyword ‘piano lessons’
x4
The number of keywords in Google's Top 10 in 2 years
x5
The number of keywords in Google's Top 3 Between 2023 and 2025
Presentation
Sector
Allegro Musique: democratizing music learning in a highly competitive digital space
For over 20 years, Allegro Musique has been democratizing music education at home, making it accessible to everyone. With its national network of qualified teachers, the company reaches a diverse audience: curious children, passionate adults, and experienced musicians alike.
Presentation
Brakes and challenges before Incremys
- Growing competition and difficulty ranking on Google.
- Lack of internal resources and expertise to produce and optimize content.
- No clear methodology to prioritize SEO strategy by ROI.
Objectives
Faced with a highly competitive market, Allegro Musique has identified three key challenges:
01
Increase organic visibility on strategic keywords (piano, guitar, singing lessons, etc.).
02
Convert visitors into qualified leads more effectively, with content aligned to transactional search intent.
03
Capitalize on geolocated search intent, aligned with its local teaching model and audience maturity.
04
To achieve this, Allegro Musique chose Incremys, the end-to-end SEO platform designed to maximize content impact through a data-driven approach.
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Hélène Rabéchault
General manager
“Incremys solves the very operational problems that can be encountered in SEO and saves us a lot of time. It is also an innovative tool that allowed us from the beginning to surf the AI wave because artificial intelligence was already fully integrated into the platform. It allows us to remain at the forefront on these topics.”
Step 01
Identify high-ROI opportunities
With Incremys, Allegro Musique benefits from detailed analysis of its SEO performance and market, building a clear and balanced strategy aligned with business goals.
Predictive AI revolutionizes keyword selection by prioritizing opportunities based on expected ROI. The team instantly identifies market segments and themes with the fastest payoff:
- Transactional keywords (including geolocated queries) to target users ready to purchase.
- Informational keywords to drive traffic to the blog and attract new prospects.
Daily benefits
“Previously, everything was very manual: defining the strategy took a huge amount of time. Incremys has replaced a multitude of tools in which we used to get lost. Now, we clearly see the business value of every topic we invest in, and the time saved is undeniable.”
Hélène Rabéchault, CEO
Step 02
Plan and create content focused on user intent.
The Incremys Suite allows teams to plan and orchestrate content production in a clear and centralized manner, according to identified strategic priorities. The team thus focuses its efforts on content that brings more traffic, conversions, and revenue.
The editorial calendar acts as a shared roadmap, allowing the team to track progress and set production deadlines.
Daily benefits
“Incremys is our centralized work tool: we research and prioritize high-value keywords, plan our schedule accordingly, write content, generate AI-assisted content, review, and publish. It’s our co-pilot from start to finish!”
Hélène Rabéchault, CEO
Step 03
Accelerate production: technology empowering writers
The SEO editor gives writers real-time content scores, guiding them to SEO excellence. This gamified experience provides clear guidelines, ensuring fully optimized content and fast ROI.
- Custom AI with tone of voice control allows Allegro Musique to tailor its editorial style: enthusiastic for music lessons, more neutral for technical topics like guitar tuners.
- AI assistant boosts creativity by suggesting new content angles, expanding semantic fields, and enriching existing pages with relevant, structured content.
By delegating time-consuming, low-value tasks to AI, the team can focus on more strategic missions.
Results
“Thanks to personalized AI, we save about 30% of our time for other tasks! For a small team, time is precious—our operational efficiency has skyrocketed.”
Hélène Rabéchault, CEO
Step 04
Measuring performance, results-based management
Allegro Musique manages monthly reporting and keeps close watch on key metrics. On-demand dashboards allow the team to precisely track performance, measure content impact, and calculate ROI through integrations with analytics tools.Key metrics include:
- Evolution of rankings for high-volume strategic keywords.
- Impact of optimizations on organic traffic and conversions.
- Performance of top content.
- Keyword positions versus competitors.
Daily benefits
“With Incremys, we clearly see the benefits of our strategy and instantly know where to invest to strengthen SEO.”
Hélène Rabéchault, CEO
Step 05
Results
Allegro Musique has seen a direct impact on SEO KPIs, building a sustainable competitive advantage:
By adopting Incremys, Allegro Musique has transformed its SEO strategy, reaching unprecedented levels of visibility and performance.
With this next-gen, data-driven SEO approach, the company has not only strengthened its market position, but also redefined content creation—combining human expertise with personalized AI.
+20%
Traffic in 2 years
x10
Increased traffic on the strategic keyword ‘piano lessons’
x4
The number of keywords in Google's Top 10 in 2 years
x5
The number of keywords in Google's Top 3 Between 2023 and 2025
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