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How did Incremys help Trader Francophone create an authorative cntent database for trading and finance?
De 0 à 180K
Visits per month, after one year after launch only
> 250
Articles written each month via the Incremys platform by only 25 content writers
> 30
Articles validated each day thanks to the automation of the content creation process
Presentation
Sector
Trader Francophone Platform is a comparison site for market trading and investing, created a year ago.
Presentation
Brakes and challenges before Incremys
Trader Francophone aims to have the best possible SEO strategy to dominate the market thanks to Google and become the reference for this sector on the French market.
Objectives
01
Reach the first positions on Google and acquire a maximum amount of traffic via the SEO channel.
02
Data-driven identification of the themes and topics most likely to generate traffic.
03
Decreasing time spent on team management and ensure quality control on all created content with a minimum allocated time.
04
Receiving clear SEO recommendations to be used by all content writers, even nonspecialized ones.
Building a strong and efficient content production, capable of delivering a great amount of publications with a steady level of quality.
Cristina Balan
Founder Trader Francophone
The many functions in the editorial planner of Incremys clearly increases the team's efficiency and makes my writers self-reliant. Everything is found under one roof, and we can all communicate via the Incremys software, follow everyone'progress and share the optimisations that are necessary. An incredible time - saver !
Cristina Balan
Fondatrice de Trader Francophone
The Incremys team is always available and responds always positively to our queries ! When we find out about a new functionality we might need, they quickly do what is needed to conceive and create thefinished product. They are capable of releasing 5 brands - new functionalities in a month while remaining user-friendlyy and really intuitive. This is not something you see every day !
Step 01
Data driven SEO strategy
Because finance is one of the most competitive areas on the net, choosing the right strategy is a key factor for success.
Incremys helps Trader Francophone identify the most relevant keywords that rank the highest on Google. The Trader Francophone teams use Incremys's statistical algorithms to analyse success probabilities and pre-select strategic keywords.Thanks to this data, we can make the right decisions on where to focus our effort.
Step 02
The ideal management tool for a successful content production factory
The options in place for deadline management, brief creation and brief templates are real assets that help systemize the work that would normally take days. Writer-specific allocation allows for easy management of both team and individual schedules.
On top of all this, the Editor module (SEO content analysis with real-time scoring and recommendations) means even nonspecialized writers can create great quality content with a high SEO score while remaining self-sufficient.
Step 03
A well-oiled machine for high-quality content
The tool has the ability to effortlessly check the quality of the work and to move from production to publication in record time. The proofreading functionalities, real-time suggestions and SEO scoring of the published articles are paramount for a quick and effective management of the writing team.
The reporting option for performance per writer helps keep everyone on board and motivated, and continually analyses the quality of their publications.
These reportings are tailor-made based on the managers' needs.
Step 04
Incremys is always attentive to their customers' needs
Incremys has asked for feedback on their software from Trader Francophone since the very beginning in order to optimise the platform's functionalities. By always staying in touch with their customers' needs, Incremys is constantly updating its platform offering new key functionalities along the years: Optimisation of the editorial planner, quick allocation of content to writers, new adjuncts available for relevant reporting indicators and so on. Incremys aims to develop its
platform alongside its users' needs.
Step 05
De 0 à 180K
Visits per month, after one year after launch only
> 250
Articles written each month via the Incremys platform by only 25 content writers
> 30
Articles validated each day thanks to the automation of the content creation process
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