How did Incremys help MyFormality make a mark in the highly competitive Legaltech world?


100%
SEA equivalent savings on the average yearly budget




x10
Number of 1st page SEO keywords in 2021 vs 2020




+ 358%
Increase in organic visits between 2020 and 2021




Presentation
Sector
MyFormality - 100% digital online hub for legal and financial advice for entrepreneurs
This start-up company, based in Lyon, was founded in2019 by legal experts. MyFormality aims to enable small and medium-sized businesses to have quick and easy access to legal and financial services. How is it done? Via a single hub which can be reached through an online platform made up of over 300 legal experts capable of answering any query in 24 hours.
Presentation
Brakes and challenges before Incremys
A newcomer to the Legaltech market, MyFormality must attract qualified traffic on to its platform. This means implementing a highly tactical SEO strategy.
"We have a small team and limited funding so it's difficult to implement a full SEO strategy. Incremys has helped us become more efficient and gain in visibility on Google, despite a well- established competition in the Legaltech business world."
Objectives
01
Increase traffic on the website to demonstrate expertise and offer our services
02
Position ourselves as the mandatory one-stop for business management
03
Speed up the commercial development of key business accounts
04
Solution
Step 01
360° End to End SEO solution
STRATEGY DEFINITION
The semantic audit function prioritizes the technical and semantical actions needed on the site to secure a sturdy base on which to build our traffic acquisition strategy. The teams at MyFormality use this tool daily, with a weekly follow-up to make the necessary corrections.
The statistical algorithms provided by Incremys indicate the likelihood of reaching 1st page on Google for our domain myformality.com for each keyword on a daily basis. The teams manage the risk level of our strategy based on those indicators.
STRATEGY IMPLEMENTATION
Once the strategy has been agreed upon, and the work has been passed on to the copywriters, the Incremys semantical algorithms support the content creation by providing a whole range of topics to be addressed in the articles in order to maximize the relevance of those publications. Finally, the performance report provide daily feedback of the results achieved and help maintain a coherence in the strategy that is being implemented.
Step 02
Support in the decision-making process with Incremys: the best way to quickly and strongly break into the market
It can be time-consuming to create a relevant SEO strategy. Incremys allows the whole team to move faster by staying focussed on implementing the most effective actions that provide the highest traffic acquisition potential.
The keyword search module enables the extraction of semantic cocoons in only one click about the strategical topics useful to MyFormality.
The statistical algorithms provided by Incremys will then indicate the most relevant keywords that can rank the highest on Google. These algorithms, found only in Incremys, are key to making the right choices and assessing the risk level of our chosen strategy.
Step 03
Producing 100% SEO-friendly content, without the help of SEO-specialised writers
The writers at MyFormality, all experts in the legal sector, write their own content straight into the Incremys platform while the strategic team keeps an eye on the production process via the shared editorial
planner.
The integrated writing module 'Editor' provides real- time updates of the quality score of the article while the writer is typing it. Relevant topics to be addressed, SEO indicators, competition monitoring... All this means the writers at MyFormality, originating from the legal world, can have complete independence in the creation of their articles without having to be trained on SEO techniques. Even better: Their skills keep on improving the more they write.
Step 04
A production factory... only one click away!
Whenever there is content production, our writers' diary can get quickly overloaded. When that happens, MyFormality can have access to a content factory, in one click!
When the production load gets too heavy, the content managers at MyFormality allocate the articles to the Incremys Content Factory straight from the platform. Several Incremys certified writers, experts in legal work, pick up the slack and help maintain productivity, relieve the MyFormality teams, and speed up the strategy implementation.
Step 05
100%
SEA equivalent savings on the average yearly budget
x10
Number of 1st page SEO keywords in 2021 vs 2020
+ 358%
Increase in organic visits between 2020 and 2021

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