Thanks to SaaS Incremys technology, the Giphar Pharmacist Group is developing its SEO content platform to improve the visibility of its brand in Google’s organic results
For our 1st participation in the 2020 Content Marketing Trophies, Incremys presents its support for the company Giphar
For 18 months, the GIPHAR company has greatly increased the visibility of its brand in the organic results of Google by responding to the concerns of Internet users on health issues. This visibility is confirmed with +25% of pages viewed by Internet users since the start of this project
Incremys technology and its proprietary algorithms allow GIPHAR to:
- Review the organization of content on the platform
- Identify your chances of reaching the 1st page of Google results for a given keyword
- Identify the relevant themes to be addressed in the content to respond to requests from Internet users on all types of health and pharmaceutical topics
- Monitor results on a daily basis
Context
- Objective of Giphar Pharmacist Group to drive traffic to its site in order to develop the visibility of its brand on Google and encourage prospects to go to a pharmacy
- Objective of streamlining existing content on the platform with a large history of articles
- A need for a clear process for creating SEO-oriented content and difficulties in identifying promising themes to develop its visibility
- Budget optimization issues by creating content only on high-potential keywords to maximize the ROI of each article created
Approach
- Implementation of the Incremys Semantic Audit module
- Definition of the editorial strategy with the pharmacists of the group and allocation of a weighting score to each page of the site according to the business & health impact to prioritize the following actions
- Prioritization of pages to be kept/deleted and management of the editorial strategy thanks to Incremys algorithms
- Publication of 115 articles built using Incremys technology for 18 months
Results
- + 2100 Google 1st page keywords after 18 months, including: 500 Top 3 keywords
- Visibility of the domain on the 1st page of Google on more than 628K monthly searches
- Between September-February 2019-2020 and September-February 2020-2021:
- + 25% of page views on the site (traffic acquisition)
- – 25% bounce rate on the pages of the site (relevance of the published content)
