Why Incremys Was Created
Incremys started in 2014 when co-founder Iban Touchet noticed a fundamental change and gap in the SEO industry. Google had gotten smarter and traditional SEO tactics for “hacking” one’s way to Google’s first page had become at best inefficient and at worst damaging to a brand’s reputation. Iban also realized that unlike other marketing levers, SEO had never been process-ized and dealt with in a business-orientated approach.
to Be Done
Incremys was created to rationalize SEO publishing investments with a data-driven approach. Incremys is designed to empower marketing teams to plan, execute and objectively measure SEO Content Campaigns with the same rigor and predictability as all other digital marketing channels.
Meet our Team
— CEO AND CO-FOUNDER
Iban co-founded Incremys after over ten years of experience in management consulting, software engineering and enterprise sales from companies including Bain & Company, Societe Generale and Qosmos.
His unique and diverse professional background enabled him to develop Incremys, the first platform to enable CMOs to rationalize their online publishing efforts in order to sustainably increase their online revenue.
— Account Manager
A graduate of the business chool EM Normandy, Simon joined Incremys in September 2018 after working for many prestigious brands such as Renault or Groupe Clarins.
He manages the clients’ portfolio and takes part in B2B events as a pre-sales manager.
An IT engineer and graduate from the ‘Ecole National d’Ingénieurs’ in Carthage with honours, Achraf is also a ORACLE certified professional.
He joined Incremys in July 2020 after 3 successful years with the VERMEG Banking & Insurance Software company. He is the CTO of Incremys.