How did Incremys help Trader Francophone create an authorative content database for trading and finance?
thanks to the automation
of the content
via the Incremys
platform by only
25 content writers
0 to 18K
visits per month
on the website
after one year only
Trader Francophone, Platform comparison site for market trading and investing, created a year ago.
Issues and targets?
- Reach the first positions on Google and acquire a maximum amount of traffic via the SEO channel.
- Trader Francophone aims to have the best possible SEO strategy to dominate the market thanks to Google and become the reference for this sector on the French market.
What were the challenges?
- Data-driven identification of the themes and topics most likely to generate traffic.
- Decreasing time spent on team management and ensure control quality on all created content with a minimum allocated time.
- Receiving clear SEO recommendationsto be used by all content writers, even non-specialised ones.
- Building a strong and efficient content factory, capable of delivering a great amount of publications with a steady level of quality.
‘Time is money. Before employing Incremys, I used to waste my time on non-profitable tasks which I could not delegate to others.’
Cristina Balan – Founder of Trader Francophone
Data driven SEO strategy
Because finance is one of the most competitive areas on the net, choosing the right strategy is a key factor for success.
Incremys helps Trader Francophone identify the most relevant keywords that rank the highest on Google.
The Trader Fancophone teams use Incremys’s statistical algorithms to analyse success probabilities and pre-select strategic keywords. Thanks to this data, we can make the right decisions on where to focus our effort.
The ideal management tool for a successful content production factory
The options in place for deadline management, brief creation and brief templates are real assets that help systemise the work that would normally take days. Writer-specific allocation allows for easy management of both team and individual schedules.
On top of all this, the Editor module (SEO content analysis with real-time scoring and recommendations) means even non-specialised writers can create great quality content with a high SEO score while remaining self-sufficient.
A well-oiled machine for high-quality content
The tool has the ability to effortlessly check the quality of the work and to move from production to publication in record time. The proofreading functionalities, real-time suggestions and SEO scoring of the published articles are paramount for a quick and effective management of the writing team.
The reporting option for performance per writer helps keep everyone on board and motivated and continually analyses the quality of their publications. These reportings are tailor-made based on the managers’ needs. Reports are tailor made created according to the needs of managers.
Incremys is always attentive to their customers’ needs
Incremys has asked for feedback on their software from Trader Francophone since the very beginning in order to optimise the platform’s functionalities. By always staying in touch with their customers’ needs, Incremys is constantly updating its platform offering new key functionalities along the years: Optimisation of the editorial planner, quick allocation of content to writers, new adjuncts available for relevant reporting indicators and so on. Incremys aims to develop its platform alongside its users’ needs.