The Incremys SaaS:

Step 1

Optimizing the site’s technical health and identifying the pages with the highest potential

The InVivo Retail teams used the Incremys platform to obtain a 360° eye view of their initial SEO performance.

Incremys’s multi-domain management allows easy transition from domain to domain which means we can work more coherently as a team without encroaching on each other’s roles.

‘Page mapping’ functionalities and ‘contribution’ integrated into the platform allowed easy overview of all pages on the Google results. It identified the highest contributing pages such as best performing magazine articles and catalogue pages, along with pages needing optimisation.

Step 2

Creating a data-driven strategy

The functionality of the competition analysis, coupled with Incremys’s predictive intelligence and keyword search function, helped our teams effectively target high priority pages that needed either creating or reworking, to increase our ranking in search engine results.

With the aim of ranking first on Google, the team can easily determine the right strategy to implement and be certain to maximize their ROI.

Step 3

Large scale management of
SEO campaigns

Gamm Vert and Jardiland rely on the SEO campaign functionalities provided by Incremys for both production and management by producing high quality and great quantity content.

Managers and writers share the same editorial planner and can thus keep abreast of the progression of the articles in progress.

The brief creation module gives managers the opportunity to clarify their expectations for their writers. This function offers a huge semantic pool from which to establish the brief guidelines – marketing approach, expected word length – and the relevant topics to integrate and enhance the quality of the writing.

Being able to allocate articles to the writers, inform them of the deadlines and the progress status of the production are keys to optimising everyone’s efficiency and facilitating communication between teams.

Competition analysis helps our managers identify relevant keyword options such as article length.

Step 3

Large scale management of
SEO campaigns

Gamm Vert and Jardiland rely on the SEO campaign functionalities provided by Incremys for both production and management by producing high quality and great quantity content.

Managers and writers share the same editorial planner and can thus keep abreast of the progression of the articles in progress.

The brief creation module gives managers the opportunity to clarify their expectations for their writers. This function offers a huge semantic pool from which to establish the brief guidelines – marketing approach, expected word length – and the relevant topics to integrate and enhance the quality of the writing.

Being able to allocate articles to the writers, inform them of the deadlines and the progress status of the production are keys to optimising everyone’s efficiency and facilitating communication between teams.

Competition analysis helps our managers identify relevant keyword options such as article length.

Step 4

100% optimized SEO content

The Editor module helps produce 100% optimised SEO content. The writers for Gamm Vert and Jardiland are completely self-sufficient, saving valuable time. Real-time assessment of their SEO score and suggested optimisations help them produce better content, without being experts at SEO writing.

The proofreading functionalities, integrated into the platform, facilitate the exchange between managers and writers. Communication is effortless and centralized within the team. It reduces time spent on validating articles speeding up the online publication process of the newly created content.

Step 5

Centralizing result access and celebrating accomplishments

Pour permettre au groupe Invivo Retail de piloter les stratégies SEO de Gamm All the performance reports are centralised within the Incremys platform, which means InVivo Retail can implement SEO strategies for Jardiland and Gamm Vert based on actual data..

Incremys’s connection to Google Analytics and Search Console – among others – provides detailed visuals and indicators: own ranking vs. competitors, SEA equivalent etc.

Having a global overview of all the ranking positions and their progress in a visual way is a great asset for the teams at Gamm Vert and Jardiland. They can quickly assess the scale of their tasks and the impact they have. Tailor-made reporting creates and generates in-depth post-campaign reports to determine ranking progress for each site.