Our Story
At Incremys, we are passionate about helping companies create relevant and valuable content that people find.
Our platform enables marketers to structure and continuously optimize their SEO Content Campaigns, and achieve a sustainable, long term boost in organic traffic and sales.
Why Incremys Was Created
Incremys started in 2014 when co-founder Iban Touchet noticed a fundamental change and gap in the SEO industry. Google had gotten smarter and traditional SEO tactics for “hacking” one’s way to Google’s first page had become at best inefficient and at worst damaging to a brand’s reputation. Iban also realized that unlike other marketing levers, SEO had never been process-ized and dealt with in a business-orientated approach.
Something Had
to Be Done
Incremys was created to rationalize SEO publishing investments with a data-driven approach. Incremys is designed to empower marketing teams to plan, execute and objectively measure SEO Content Campaigns with the same rigor and predictability as all other digital marketing channels.
Meet our Team
Iban Touchet
CEO
Iban co-founded Incremys after over ten years of experience in management consulting, software engineering and enterprise sales from companies including Bain & Company, Societe Generale and Qosmos.
His unique and diverse professional background enabled him to develop Incremys, the first platform to enable CMOs to rationalize their online publishing efforts in order to sustainably increase their online revenue.
Simon Traoré
Account Manager
A graduate of the business school EM Normandy, Simon joined Incremys in September 2018 after working for many prestigious brands such as Renault or Groupe Clarins.
He manages the clients’ portfolio and takes part in B2B events as a pre-sales manager.
Achraf Lakhdhar
CTO
An IT engineer and graduate from the ‘Ecole National d’Ingénieurs’ in Carthage with honours, Achraf is also a ORACLE certified professional.
He joined Incremys in July 2020 after 3 successful years with the VERMEG Banking & Insurance Software company. He is the CTO of Incremys.
Yoan Lavrentieff
Sales Manager
A graduate of the Paris School of Business, Yoan began his career as a salesman with the SEA agency Steerfox. He developed a strong digital expertise and joined Incremys in January 2023 as a Sales Manager to support the company’s commercial development and ensure its growth.
Bastien Pailhes
Marketing Manager
Passionate about the web and marketing, Bastien has successfully led a variety of projects in his young career, enabling him to make his mark on the digital scene. Versatile in all areas of digital expertise and tools, he currently plays a key role in our team as Marketing Strategy Manager.
Yoan Lavrentieff
Sales Manager
A graduate of the Paris School of Business, Yoan began his career as a salesman with the SEA agency Steerfox. He developed a strong digital expertise and joined Incremys in January 2023 as a Sales Manager to support the company’s commercial development and ensure its growth.
Bastien Pailhes
Marketing Manager
Passionate about the web and marketing, Bastien has successfully led a variety of projects in his young career, enabling him to make his mark on the digital scene. Versatile in all areas of digital expertise and tools, he currently plays a key role in our team as Marketing Strategy Manager.